Designed by OlssønBarbieri | Country: Norway
“Cafaggio is a traditional Tuscan wine property from the Chianti area.
We designed a 3 liter Bag in box with a new level of sophistication in mind compared to the existing standard in the market. Most wine producers are reluctant to market their premium wines in Bag in Box because they don’t feel the product format reflects the quality of their wine.
The goal was to challenge the industry and production line standards introducing a premium paper quality. Thanks to the selection of one of the finest italian paper producers, the hot foil, the embossing of the brand-name and the carefully orchestrated layout the result of the Cafaggio BiB has worked as a door opener to convince other wine producers to sell their premium wines in Bag in Box as well.”