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We Love Cake: Revitalizing Brand Image and Packaging for a New Generation
In a dynamic market, We Love Cake needed a brand refresh to reassert its dominance and appeal to a new generation. Branding agency The Tribe repositioned its identity around ‘Baked in Joy’, giving it a vibrant, joyful look that highlights its delicious range.
French-Inspired Oceanic Spritz: A Nostalgic Aperitif with a Twist
Discover i-distilling’s new French spritz, a twist on Italian aperitifs with a unique seaside influence. Immerse in the oceanic aroma of immortelle flower, presented in a double-sided printed label.
JDO’s New Brand Creation MoFree: A Fresh Approach to Plant-Based Milk Packaging Design
“MoFree, a plant-based milk brand by JDO and Dali Food Group, challenges the conventional health-focused branding in the category, opting for bold, carefree packaging design featuring playful cat imagery and vibrant aesthetics.”
Lyle’s Golden Syrup Logo Redesign: A Shift from Traditional to Modern Branding
Discover the story behind UK baking staple Lyle’s Golden Syrup’s logo redesign. After nearly 140 years featuring a dead lion swarmed by bees, the brand has introduced a more subtle lion’s head for its plastic syrup and dessert bottles.
Exploring the Refreshing Taste and Vintage Aesthetics of Soho’s Fino Spritz
“SOHO’S FINO SPRITZ, a refreshing Sherry-based spritz flavored with lemon, mint, and bergamot, draws inspiration from the original Sherry Cobbler by renowned 1830s bartender Martha King Niblo, reflecting early 20th-century aesthetics.”