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Lyle’s Golden Syrup Logo Redesign: A Shift from Traditional to Modern Branding
Discover the story behind UK baking staple Lyle’s Golden Syrup’s logo redesign. After nearly 140 years featuring a dead lion swarmed by bees, the brand has introduced a more subtle lion’s head for its plastic syrup and dessert bottles.
We Love Cake: Revitalizing Brand Image and Packaging for a New Generation
In a dynamic market, We Love Cake needed a brand refresh to reassert its dominance and appeal to a new generation. Branding agency The Tribe repositioned its identity around ‘Baked in Joy’, giving it a vibrant, joyful look that highlights its delicious range.
Britvic and Bloom Design Collaborate on New Tango Mango Edition
Britvic partners with Bloom to introduce Tango Mango, an explosive new addition to the sugar-free Tango Editions lineup. The design features vibrant mango imagery and silver accents against Tango’s signature black.
Unveiling Oran Whisky’s Packaging Design by Hutton Creative
The packaging’s design, featuring embossed areas and subtle spot varnish accents, not only distinguishes the Oran range on the shelf but also communicates its limited edition nature and the quality of the spirit within
Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand
“Bloody Drinks” captures attention with its bold design and bespoke typography by Glaswegian agency, Freytag Anderson. The dynamic brand identity exudes provocative charm, perfect for their range of ready-to-drink alcoholic and non-alcoholic beverages.