Lovely Package

Curating the very best packaging design

Embossed Nutella

February 26, 2018 | No Comments

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Designed by MrSmith | Country: Italy

“The embossed Nutella jar has been designed to allow it to be reused for food preservation once the cream has been finished. We’ve designed a new format without losing the iconic shape of the Nutella jar and making it suitable for food preservation, with significant benefits in terms of ecological sustainability. On the front, a raised glass imprint shows the logo with the company’s traditional image.”

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Lay’s Year of the Monkey

February 19, 2018 | No Comments

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Designed by PepsiCo Design & Innovation | Country: United States

“In the Year of the Monkey, most brands in China celebrate the upcoming zodiac sign with a tailor-made monkey execution. This limited edition Lay’s packaging celebrates the Chinese New Year by featuring iconic monkey-faces that reinterpret the legendary zodiac sign in a relevant and youthful way.”

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Good Hair Day Pasta

February 12, 2018 | No Comments

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Designed by Nikita Konkin | Country: Italy

“When I was making this packaging I was in love and perhaps this influenced me, though it could be just a coincidence.

I use the strands and shapes of pasta to create an interesting series of packaging that capture attention on the shelves. It emphasizes the high-quality & naturalness of pasta.
An of course It should bring good mood for people with good taste.”

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Marais

February 5, 2018 | No Comments

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Designed by Latona | Country: Japan

“The inspiration for this design, the piano, is an instrument that creates beautiful harmonies from the combination of each individual key’s sound. You could say that society is a lot like this as well. We know that you will be giving this gift to someone important to you, and you want to give them something that was made with care. We’ve made each and every one of our gift boxes with our customers needs in mind. With each key of this gift box, your feelings are sure to be heard. All Japanese pianos are made here in Shizuoka Prefecture. In Japan, as well, the piano is considered to be a special symbol of elegance and splendour.”

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Lovely Package

Curating the very best packaging design


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