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by Chloe Gordon on 04/20/2022 | 1 Minute Read

In honor of 4/20 and National Cold Brew Day, Jägermeister has dropped a limited-edition kit that blends the classic liqueur, coffee, and a hint of chocolate for an utterly romantic Cold Brew Martini Kit.

“Many of us were in college in the mid-to-late-2000s era, which inspired this limited batch product,” said Thomas Winstanley, VP of marketing at Theory Wellness. “We realized we probably weren’t alone in our affinity and wanted to pay homage to another product that was once banned, too. What began as a tongue-in-cheek ‘what if’ design became an actual product after some recipe formulations, test prints, and reminiscing of days past.”

Four-Twenty Loco is available now in select Massachusetts stores.

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Good design matters.

In honor of 4/20 and National Cold Brew Day, Jägermeister has dropped a limited-edition kit that blends the classic liqueur, coffee, and a hint of chocolate for an utterly romantic Cold Brew Martini Kit.

This limited-edition kit hosts the fundamental ingredients for an ideal cold brew martini: a bottle of Jägermeister Cold Brew Coffee and a can of cold brew from Chicago-based coffee brand Dark Matter Coffee.

In honor of 4/20 and National Cold Brew Day, Jägermeister has dropped a limited-edition kit that blends the classic liqueur, coffee, and a hint of chocolate for an utterly romantic Cold Brew Martini Kit.

“Many of us were in college in the mid-to-late-2000s era, which inspired this limited batch product,” said Thomas Winstanley, VP of marketing at Theory Wellness. “We realized we probably weren’t alone in our affinity and wanted to pay homage to another product that was once banned, too. What began as a tongue-in-cheek ‘what if’ design became an actual product after some recipe formulations, test prints, and reminiscing of days past.”

Four-Twenty Loco is available now in select Massachusetts stores.

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