Shrubbly Can Designs By ROOK/NYC

Wellz Instant Coffee Brand Identity And Packaging Design

“…Buyers have expressed more confidence in their ability to sell the new cans. They expect customers to be very attracted to the new cans. Customers who we have spoken to have all responded very positively to the new designs,” Matt Sayre, Founder, Shrubbly

LIFEWTR Series 1

Wellz Instant Coffee Brand Identity And Packaging Design

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Designed by PepsiCo Design & Innovation | Country: United States

“Released in a series of three, with label designs refreshing quarterly, LIFEWTR bottles will feature different creators’ work to introduce distinct expressions of creativity. The first series features the captivating work of some of the boldest and most transformative artists of today: MOMO, Craig & Karl, and Jason Woodside.”

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Pepsi Prestige

Wellz Instant Coffee Brand Identity And Packaging Design

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Designed by PepsiCo Design & Innovation | Country: United States

“The Prestige Bottle shape reflects the Pepsi heritage by nodding to prior classic glass structures in their most recognizable and simplified form. Its smooth aluminum finish is cool to the touch, communicating the ice-cold refreshment of the product inside. Subtle graphic patterns and vibrant colors capture the eye and differentiate between the brand’s variants. The clean shape allows for countless designs to be incorporated on future iterations of the Prestige Bottle.”

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Guilis

Wellz Instant Coffee Brand Identity And Packaging Design

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Designed by Michal Sicinski | Country: Poland

“In designing process we assumed basic laws of good design: utility, economy and idea.
The idea proved to be the key and was very simple. We decided to use the international designation of countries, which the coffee comes from, and use them as a leitmotif of packaging series.”

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Granell Coffee

Wellz Instant Coffee Brand Identity And Packaging Design

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Designed by Firma | Country: Spain

“Granell coffees are roasted next to the Mediterranean Sea, surrounded by the fine weather, sun and scents that shape the Spanish spirit: joy, warmth, passion and spontaneity. In order to take advantage of these values, specially relevant for the international market, we created a unique proposal for them under the claim “Roasted the Spanish way”. We conjointly built a strategy and speech that would leverage on the attractive of Spain and the Mediterranean, that would be then translated into the design of a new website, brochure and a new line of products called “Mediterranean blends”, which packagings were conjointly designed with illustrator Charlotte Molas.”

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Selvatica

Wellz Instant Coffee Brand Identity And Packaging Design

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Designed by Siegenthaler & Co. | Country: Colombia

“Selvatica is a brand of fruit infused teas from the natural rain forests of Colombia. We wanted to portray the environment in which the Acai, Camu-Camu, Copoazu and the Arazá fruits grow. The illustrations depict the environment in which they flourish, the animals that feed from them and how the harvest is collected. We created a small window into the Amazon rain forest.”

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