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Elmwood Revamps Whiskas: A New Brand Identity and Packaging Design for the Digital Age
Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.
Introducing Nasbah: Egyptian Product Packaging Design
Uncover how the Egyptian product “Nasbah” is taking a contemporary approach to package design, making a mark in the local market. Learn how the design strategy influences consumer perception and enhances product appeal.
Innovative Mushroom-Based Packaging Used in Haircare Industry
Explore the sustainable revolution in the beauty industry, as haircare brand The Rootist partners with Morae and Evocative to create fully biodegradable and compostable packaging made from mushroom roots. An innovative solution for eco-friendly beauty essentials.
Paipo Gin: A Coastal Tribute to the Surfing Tradition of Sagres, Portugal
“Paipo Gin, a coastal gin from Sagres, Portugal, pays homage to the surfing tradition. With ingredients sourced locally and packaging inspired by the sea, it embodies the spirit of this coastal paradise.”
Art Meets Craftsmanship in BrewBeak Beer Series Packaging Design
“BrewBeak Beer Series Packaging Design artfully fuses craftsmanship and art, reflecting the brand’s philosophy and the beauty of nature. Through minimalist design and bird-themed illustrations, each package uniquely represents different beer varieties, creating a memorable and sophisticated brand identity.”