826 Valencia

Designed by Office | Country: United States | Buy it

“Office collaborated with 826 Valencia, a nonprofit tutoring center for youth, to reinvigorate its pirate supply storefront. We developed the store’s new identity, and conceptualized and designed nearly 50 new products. ‘Office has produced some of the most ravishing and funny buccaneer supplied yet known to man,’ said Dave Eggers, 826 Valencia founder and McSweeney’s editor. Reflecting the store’s wildly imaginative experience, the products represent 826’s mission to support creative expression. All proceeds directly benefit 826 Valencia’s writing programs.”

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Red Dog Candy

Designed by Moxie Sozo | Country: United States

“All food packaging needs to work at the retail level, but some foods like candy and chocolate are conducive to creative solutions. While milk and flour are commodities, consumers expect gratuitous foods like candy to have an element of fun in the packaging. Through the use of vintage-style imagery and quirky humor, the studio sought to create a packaging personality not typically found on the candy shelves.”

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Botticelli

Designed by Struck | Country: United States

“Botticelli is making its way into a store near you. This package design makes the chocolate inside that much sweeter. Dynamic Confections doubled their forecasted sales with this brand. You better believe there were high fives and plenty of chocolates to go around when we received the news.”

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Newman’s Own Organics

Designed by Moxie Sozo | Country: United States

“The candy mint market has grown increasingly competitive over the past few years. Working with Newman’s Own Organics, Moxie Sozo developed a line of tins which drew inspiration from Italian candy packaging and fruit crate labels from the 1920’s and 1930’s. Great care was taken at every stage of the process, including printing the tins at a specialty printer in Northern England.”

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Candy King

Designed by BVD | Country: Sweden

“The new corporate identity was required to appeal to adults and children, and to be simple, unique and strong enough to establish the brand as a category leader in an otherwise “unbranded” sector. Candyking was also looking to launch in an international market.

BVD created the “Candyking’s kingdom”, from which all communication would emanate. The king himself was given a more contemporary appearance and a friendlier personality. The colours communicate joy and variety.”

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