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We Love Cake: Revitalizing Brand Image and Packaging for a New Generation
In a dynamic market, We Love Cake needed a brand refresh to reassert its dominance and appeal to a new generation. Branding agency The Tribe repositioned its identity around ‘Baked in Joy’, giving it a vibrant, joyful look that highlights its delicious range.
Elmwood Revamps Whiskas: A New Brand Identity and Packaging Design for the Digital Age
Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.
Exploring the Elegance and History of Fenjiu’s ‘Clear Fragrance Memory’ Packaging Design
Riverside Design Studio’s packaging for Fenjiu’s “Clear Fragrance Memory” spirits combines traditional Chinese elements and colors, forming a ‘picture in memory’ while highlighting the product’s history and elegance.
Britvic and Bloom Design Collaborate on New Tango Mango Edition
Britvic partners with Bloom to introduce Tango Mango, an explosive new addition to the sugar-free Tango Editions lineup. The design features vibrant mango imagery and silver accents against Tango’s signature black.
Roca Craft Beer: Bridging Tradition and Urban Modernity in Packaging Design
The design strategy adopted by Holman\Design® draws upon an eclectic mix of inspirations, including tarot cards, tattoo art, and gypsy culture. This choice reflects a deliberate effort to imbue Roca’s branding with layers of meaning