Food - Lovely Package

Famoso Campania

January 9, 2014 by Lovely Package

“Famoso Neapolitan Pizzeria was founded almost a decade ago in Alberta, after partner Justin Lussier traveled to Naples and fell in love with the centuries-old staple. With over 20 locations across Canada, Famoso brings authentic recipes, fresh ingredients, and a vibrant atmosphere to pizza lovers nationwide.

This past holiday season, after years of requests to bottle their signature Campania tomato sauce, Famoso saw an opportunity to both satisfy customer demand, and give back to the community. St. Bernadine was tasked with designing the packaging for the sauce jars that complemented the current brand identity, supporting the brand’s ‘authentic’ attribute, and stood out on display within the landscape of their stores.”

Angry Man Salsa

January 2, 2014January 1, 2014 by Lovely Package

“My company Angry Man Salsa wanted to create a packaging that showed off the high quality hand crafted/ rustic feel of our product and brand. The brand centers around ‘The Angry Man’ who has prominent placement on the label. Along with the fact that most salsa doesn’t have appealing packaging we wanted to marry the best salsa in the world with the best salsa packaging around. And we had to sneak in our tagline “The little fire in all of us that fights for greatness”.

Renee Voltaire

December 16, 2013 by Lovely Package

“TBWA continues to evolve the design for Renée Voltaire, this time in the breakfast product range. The body of work included conceptualization of the range as well as naming and design.

Renée Voltaire was one of the first players in the organic segment. When the brand launched it was relatively unique in design. Now, as more and more brands have taken organic positions and signal organic cues in their communication, it was time for Renée Voltaire’s design to take the next step – to once again stand out on the shelves.”

Student Work – Manuel Bortoletti

December 9, 2013 by Lovely Package

“The project illustrates the brand identity of Tenuta Veneta, the name of a fictitious multifunctional structure which promotes the quality of the agri-food of the Italian region Veneto.

The products are not only bought here, but also consumed and studied. To offer that service, Tenuta Veneta is composed by a bistro, a shop and a place where it organizes cooking class, tastings and teaching.”

Gunnarshögs Gård

November 24, 2013 by Lovely Package

“When a farm known for its artisanal oil and food products has been family owned for 4 generations, heritage and tradition form the usual brief. But Gunnarshögs Gård came to us looking for more — an identity that not only conveyed their legacy, but also signalled the market leading expertise they had earned over generations.

With that challenge in mind, we sought to celebrate past success with a wholly modern expression. Marrying a graphic drawing of the actual Gunnarshögs farm with a persistent typeface and carefully chosen colour palette. Resulting in an identity that radiates appeal and tells a story of exquisitely modern products from a family company.”

Hexagon Honey

November 13, 2013 by Lovely Package

Concept work for honey packaging.

“Natural forms are the best way to show the naturalness of product. You need only to recognize the form in order to understand what’s inside of the package. The design is simple and uncluttered to show off the clean and clear product.”

Miss Mary’s

November 13, 2013 by Lovely Package

Designed by Brandon Van Liere | Country: United States “Miss Mary’s Morning Elixir is a premium Bloody Mary mix with a sexy vintage pinup look designed by Brandon Van Liere. The illustrated brand has a handmade feel that captures the product’s uniqueness and small-scale production, and has a personality that’s naughty and a little coy, … Read more

Nectaflor Honey

October 21, 2013 by Lovely Package

Designed by allink | Country: Switzerland “The Swiss honey producer nectaflor launched three special exquisite products in Summer 2013 – Honey from three different regions in Switzerland: Ticino, Ostschweizer and Jura Suisse. Due to the regional limitation the delicious honey sorts are only available in small quantities, which leads to a high exclusivity. allink created … Read more

Birdy

September 16, 2013 by Lovely Package

“Birdy is an ecologically produced extra virgin olive oil made from olive trees in the property of ‘Heredad la boquilla’ located in Valencia, Spain.

We developed everything from the name, concept, product, brand, packaging design and online communications.

We wanted to find the best way to communicate the natural quality of the product. We asked, “what’s more natural and free than a bird?”. We decided to create the bird using wood pieces of the tangram puzzle. Simple but effective.”

Simply Enjoy

September 20, 2013September 9, 2013 by Lovely Package

“Task: Strategic redesign of the Simply Enjoy range to reflect the brand’s new super premium offer and positioning.

Scope: Brand strategy, identity design, tone of voice and packaging graphics.

Solution: A design that speaks to luxurious indulgence, focusing on the pleasures of food from around the world through vibrant color and photography that highlights the artisanal-style of the range.”