“The job for the new Svegro packaging design is simple; to inspire food lovers to use loads of locally grown salad and herbs in their cooking. The new design began rolling out in stores in June 2008. Two months later, Svegro is already seeing results from buyers wanting much more products. This is the power of Love at First Sight®. Brand identity and corporate identity, including logotype, naming and packaging design.”
“Devon, England-based biz-R recently completed this project for Clive’s new range of fresh organic meals available from independent food stores, farm shops and other organic food retailers. The approach challenges packaging design in a market currently saturated with uninspiring international brands and bland own label products; through distinct differentiation it assists Clive’s as they expand and diversify their product range. What sets them apart from everything else in this market is a bold, graphic, identity based on symbology, pattern and color associated with each recipe’s origin. The eye-catching result communicates beautifully, on and off the shelf. The cardboard sleeve was adapted to accommodate the clear plastic pot and reveal as much of the content as possible.”
“Established almost 10 years ago, Love Saves the Day has become an integral part of Manchester’s cultural and social district providing the city’s discerning food lovers with a unique venue in which to meet and eat.
As regular customers within a stone’s throw of Manchester’s greatest deli, we were asked over a skinny latte, if we would care to develop a series of cool and quirky labels and packs to run across the entire product range.
“There are hundreds of producers of olive oil in Spain, and so Olivas Clavero needed a total re-brand of their product range in order to stand out amidst the crowd. An elegant and contemporary design solution that reflects the quality and modern attitude of this small yet dynamic producer of the finest olive oil.”
“Made with the best wheat in the world and processed in their own mills, this is one of the very best quality of pasta, made in Poland with Italian equipment. We designed a new logo and all the packages, which are red for the large market, and clear for the gourmet line, with the identification on a hanging booklet describing the product.”