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Lyle’s Golden Syrup Logo Redesign: A Shift from Traditional to Modern Branding
Discover the story behind UK baking staple Lyle’s Golden Syrup’s logo redesign. After nearly 140 years featuring a dead lion swarmed by bees, the brand has introduced a more subtle lion’s head for its plastic syrup and dessert bottles.
Exploring the Elegance and History of Fenjiu’s ‘Clear Fragrance Memory’ Packaging Design
Riverside Design Studio’s packaging for Fenjiu’s “Clear Fragrance Memory” spirits combines traditional Chinese elements and colors, forming a ‘picture in memory’ while highlighting the product’s history and elegance.
Luxurious Packaging Design for Saudi Chocolatier Fahda by TOLD
Discover how TOLD transformed the packaging of Saudi chocolate brand Fahda, creating an opulent unboxing experience with liquid gold lettering, cheetah iconography, and intricately embossed jungle landscapes. A luxury experience even before tasting the chocolate.
We Love Cake: Revitalizing Brand Image and Packaging for a New Generation
In a dynamic market, We Love Cake needed a brand refresh to reassert its dominance and appeal to a new generation. Branding agency The Tribe repositioned its identity around ‘Baked in Joy’, giving it a vibrant, joyful look that highlights its delicious range.
Crafting the Klinger Gin: The Journey of a Distinctive Label Design
Explore the creative journey behind the Klinger Distillery’s logo, a symbol inspired by its iconic copper Alembic stills. Discover the blend of modernity and vintage elegance that forms the design of their unique gin bottle.