Character Agency
Popular designs
Lyle’s Golden Syrup Logo Redesign: A Shift from Traditional to Modern Branding
March 2, 2024
Discover the story behind UK baking staple Lyle’s Golden Syrup’s logo redesign. After nearly 140 years featuring a dead lion swarmed by bees, the brand has introduced a more subtle lion’s head for its plastic syrup and dessert bottles.
Revolt: An Innovative Blend of Tradition and Modernity in Beverage Packaging Design
April 17, 2024
Revolt, the trailblazing brand under Truangle, unites modernity with tradition in India’s FMCG landscape. Its beverage labels sport Devanagari script, dismantling linguistic barriers and fostering a sense of pride and connection among consumers.
Motivational Sock Packaging: A Good Start to Your Day
February 14, 2024
Discover ‘Good Start’, a new sock brand designed to motivate. Each pack contains seven pairs of socks, each adorned with motivational quotes from famous personalities, intended to inspire a positive start to the day.
Beefeater Gin Unveils Elevated, Sustainable Bottle Design by Boundless Brand Design
February 5, 2024
“Boundless Brand Design and Beefeater Gin have collaborated to create a new, sustainable design for the Beefeater 24 bottle. The revamped design features enhanced aesthetics and sustainability credentials, embodying the ‘high-energy’ spirit of London.”
Revamping Left Field Wines: Steven Noble’s Unique Illustrations Elevate Branding
March 16, 2024
Steven Noble created unique illustrations for Left Field Wines, leveraging New Zealand’s ethos of exploration and creativity. The hand-carved designs, featuring whimsical creatures, have successfully broadened the brand’s global appeal.