Aromatologic Spa Cosmetics

Aromatologic Spa Cosmetics

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Designed by mousegraphics | Country: Greece

“We worked with our client to build the Aromatologic brand image and story and started packaging applications with the oil perfume series. In the spa line we worked further on the ‘logic’ component in the brand’s name. We designed the glass container, its padded case and plastic cover and devised their graphic design as a game of alternating materials and basic geometric shapes, volumes and colors. The brand logo, invented as the metamorphosis of an essence drop to letter A, is placed in the center of the packaging surface. Vibrant but hazy colors, corresponding to the hue and feel of the spa product in each case, radiate in soft, beneficial waves.”

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Hello My Name Is

Hello My Name Is

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Designed by YANG:RIPOL | Country: United Kingdom

“Hello My Name Is is a skincare brand which extends their name depending on the products. We worked on the package design for their new line of facial treatment masks containing special ingredients from traditional oriental medicine such as horse and snake oils, which have been used for generations.

We have established design principles based on the brand positioning, target market and ingredients.

Inspired by the Chinese pictorial tradition, with its artistic depictions of creatures and patterns, the result incorporates animals camouflaged among themselves to represent the unique ingredients which are the key point of the products.”

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Eau de Stranger

Eau de Stranger

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Designed by Stranger & Stranger | Country: United Kingdom

Christmas isn’t complete without receiving a special gift from Stranger & Stranger.

“We’ve always had fun with our holiday production – we’ve done everything from absinthe to playing cards – and this year was no exception. Eau de Stranger: pour homme, pour femme, pour room freshener.”

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Kiki Health

Kiki Health

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Designed by Studio h | Country: United Kingdom

“Studio h has redesigned the brand identity and packaging design for Kiki Health natural foodsupplements. With a range of over 40 premium supplements, the challenge was to give Kiki Health astrong voice and clarity of product communication in the confusing and crowded supplements market.”The tabular format with science lab typography was designed to complement Kiki’s apothecary stylebottles. The flexibility of the system also makes it easy to add products to their fast growing range”says Rob Hall, Creative Partner, Studio h. The cross/plus icon replacing the T gives a playful dynamicto the understated brandstyle and emphasises the efficacious nature of the brand.”

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Gun Club

Gun Club

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Designed by Robot Food | Country: United Kingdom

“Robot Food was tasked with creating a training supplements brand. In a crowded marketplace characterised by machismo, pseudo-science and gimmickry, the challenge was to enter the sector as a clear winner. Not just a contender.

Robot Food spotted an opportunity early on. They identified that, although men invest a lot of time going to the gym to look and feel good, there was no brand that truly ‘gets’ them, speaks their language and embodies their lifestyle.

They went in with three positioning options. Secret Service had a strong sense of premium, military-grade precision for the best of the best. Sport Science was a winning formula grounded in efficacy with cut-through minimalism. Contemporary Grit, the chosen route, is packed with rebellious attitude, reflecting the lifestyles of those who train hard and play hard. This was the most compelling as it felt completely unexplored territory. The look and feel blended tattoo art, the vintage motorcycle scene, MMA and other edgy urban subcultures.”

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Cosmedicine

Cosmedicine

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Designed by Established | Country: United States

“Created in 2003, Cosmedicine is founded upon a legacy of European-based aesthetics treatment. The company operates with an ethos and philosophy rooted in accordance with its originating professional standard of high-quality, results-based, luxurious yet affordable skincare. Established’s 2015 rebrand of Cosmedicine elevates the containers to the quality of the formulations. Notable distinctions include ombre-colored cylinder packages, hand-applied seal embellishments, and embroidered drawstring duster bags for travel and storage.”

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Zhi Cell

Zhi Cell

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Designed by Shaun Steele | Country: United States

“Premium packaging design for Alphay’s Zhi Cell, a nutritional mushroom powder blend that provides enhanced energy, cellular strength, mental focus and physical well-being. This custom clamshell box with a magnet closure has a soft touch white exterior with red foil stamping, a red interior which houses 30, pearl stick packs with gold foil lettering.”

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Moreish

Moreish

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Designed by Milk | Country: New Zealand

“The luxury segment is experiencing the strongest growth in skincare. Moreish was an existing, but underperforming range in pharmacy. The existing brand was centred purely around argan oil and its Moroccan provenance, but the visual architecture was very pharmaceutical in aesthetic and not embraced by consumers. While the already effective formulas have only been slightly altered, the brand positioning, language and design were completely up for grabs.

The new differentiated Moreish proposition is now more relevant to our target audience, we brought this new positioning alive through a more sophisticated pack language. The new positioning needed to work harder than focusing solely on a key ingredient, as these are subject to fads and potentially negative media. The skin is the body’s largest organ, and whatever goes on the skin is ‘consumed’ by the body, so therefore anything applied to the skin should truly nourish like nutrient-rich food does. Leveraging this simple insight, we repositioned the brand as ‘Superfood for Skin’.”

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Above & Below

Above & Below

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Designed by Butcher & Butcher | Country: New Zealand

“Above & Below by Gbenda-Charles is a single-source, organic skincare solution for men.

The task set to Butcher & Butcher was in positioning Above & Below as a unique challenger brand within the existing—and rapidly growing—men’s skincare category.

The key to achieving this was in calling back to the Gbenda-Charles master brand in endorsing and informing product development. The core vision of Gbenda-Charles is one of quality and extraordinary simplicity, and this is echoed by the Above & Below product itself: one ingredient, from one sustainable source, creating a single solution for men’s skin care and grooming.”

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