Brewing Költur

Brewing Költur

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Designed by The Kitchen | Country: Sweden

“The work is for a small craft brewery based just outside of Stockholm called Brewing Költur. Being a small start up with obviously no budget they asked for a label that they would be able to update themselves with low design abilities needed.

What we came up with was quite simple, and the answer was given to us in their name. Their name is a play on the words Brewing Culture (Brewing Kultur), they simply changed culture to Költur, ÖL in English means Beer, so this to us defined what the label should look like. We chose two (well crafted) low cost typefaces to reflect their first two beers, putting emphasis on the work ÖL and placing it on the front of the bottle. Simply stating ‘this is beer’.

The simplicity of the design means that the client from now on is purely in control of the whole beer process, from brewing to final labelling and design of the product. All they need to do is to choose a font that represents their beer and place the ÖL on the front. In this way is becomes for them a very natural experimental progression.”

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Rackare

Rackare

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Designed by Ninja Print | Country: Sweden

“Rackare is a Swedish adaptation of the (in)famous party game “Cards Against Humanity”. After a few alterations to the gameplay and loads of new cards written and tested the guys over at Ninja Print asked me to give it a look of its own. The very appropriate black-and-white-cards-theme got to stay, since it’s simplicity goes well with that of the game. However, I felt the game needed a cheerful vibe so the black-and-white got paired with the big smiling logo in a clean minimalist design based on three colours. A third of the cards are white, two thirds are black and hence the top lid of the box has the same proportions of black and white. Its width is also one third of its length. Both these features create a number of fun ways to display the game in stores.”

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Nordic Kiwi Brewers

Nordic Kiwi Brewers

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Designed by Nathan Parker | Country: Sweden

“Kerryn and Craig are two guys, born and raised in New Zealand and are now living here in Sweden. In 2014 they established Nordic Kiwi Brewers (NKB) with a very simple goal. Create epic craft beer that showcases the finest New Zealand hops. The brief was to create a unique graphic identity and packaging design that would communicate their journey and the concept of duality. Nordic Heart combined with Southern Soul. The main feature of the design is based on a black and white pattern, this developed using elements from New Zealand, Sweden and the ingredients that go into making beer. The resulting design is clean, fun and has endless possibilities for the future ahead.”

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O/O Brewing

O/O Brewing

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Designed by Lundgren+Lindqvist | Country: Sweden

“During the Spring of 2015, high-end craft brewer O/O Brewing released three new beers: A rich-in-flavor pale ale called Pretty Pale Ale, a saison made with Pilsner Malt and Saaz Hops called Bohemia and Evergreen, is a flavorful IPA inspired by conifer.

For the packaging of the new beers, we revised and simplified our design system used for previous O/O labels and incorporated a ’pronunciation guide’, to make the somewhat cryptic name easier to understand. We continued our collaboration with artists and designers, this time teaming up with Fredrik Åkum (Evergreen) and Alexander Palmeståhl (Bohemia), asking them to interpret the beer and featuring the artwork they produced on the labels.

Also included in the presentation is O/O’s pop-up bar at the Gothenburg Beer & Whiskey Fair, designed by architects Emma Magnusson and Angelina Kjellén, for which we designed the signage.”

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Pågen Bakery

Pågen Bakery

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Designed by DDB Göteborg | Country: Sweden

“Pågen is Sweden’s largest bakery. Providing Scandinavia and other parts of the world with bread for breakfast, dinner or snacks. Their Fast Food Range has been a classic choice for barbecues for many years. They wanted to adapt the design to become more street food than fast food. More inspirational for customers to try new kinds of burgers, hot dogs and sliders.”

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Supersonic Coffee

Supersonic Coffee

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Designed by Brian W. Jones | Country: Sweden

“Supersonic was born with the mission to create a world class specialty coffee company. Apart from enjoying delicious coffee, the founders of the company also believe in the value of design and its power to differentiate, so it has been integral to the company from the very start. From the name itself, to the packaging and future coffee shops, the brand has positioned itself to stand apart from the bespoke aesthetic that is all too common in the industry.”

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OKQ8

OKQ8

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Designed by Identity Works | Country: Sweden

“More than just the average petrol and hotdog selling roadside service stations, OKQ8 are trained car people that put your car first.

With this and a fregmented portfolio of car maintenance products in mind, OKQ8 approached Identity Works with a challenge. Create a unifying design system. Something easy to navigate, knowledgeable and quality reassuring.

Our Thinking. Performance fused with user friendly. Like the dashboard in your car. Neutral colours fused with guiding spot colours. Our principle. The the bigger and brighter the information, the more important to take note of it.

The result. A versatile, user friendly design and pictogram system spanning 130 products in 10 categories.”

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Nya Carnegiebryggeriet

Nya Carnegiebryggeriet

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Designed by Pond STHLM | Country: Sweden

“With the challenging task of creating a modern classic, Carlsberg, in collaboration with Pond STHLM has developed a new visual identity, logo and packaging design for the newly opened Nya Carnegiebryggeriet in Hammarby Sjöstad.

“For us it was important to find a balance between the old and the new in both the visual identity and packaging design. Thanks to a flexible and open approach we have landed in an identity, logo and packaging design we are extremely happy and proud of”, says Sebastian Tarkowski, marketing manager at Nya Carnegiebryggeriet.”

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INSHAPE

INSHAPE

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Designed by AplusM | Country: Sweden

“INSHAPE is a professional hair care label that infuses the very best ingredients that the Nordic nature has to offer. The brief was to create a visual identity for INSHAPE and a packaging design concept for the product series: INCURL, INFORM, INREPAIR and INVOLUME. The main elements of the identity are letterforms created from simple shapes. The idea is to help the customer easily identify the product suited to their individual need. The overall impression is confident, clean and timeless.”

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Noa Relaxation

Noa Relaxation

Noa Relaxation

Designed by Super Tuesday | Country: Sweden

“Noa Relaxation is a new drink brand containing natural ingredients that helps to reduce stress as well as increase mental capacity. It was launched a couple of weeks ago in Sweden. But more countries will follow shortly.

We, Super Tuesday – a Stockholm based design agency founded by Yashar Niknam and Simon Kamras, has been involved in the project from the very beginning, and have developed everything from naming to brand identity and packaging design. The structural design/shape of the bottle has been developed in collaboration with the agency No Picnic.

The first flavours to be launched are Elderflower/Rhuburb, Crabapple/Gooseberry and Blueberry/Birch Sap!”

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