August 3, 2012 | 1 Comment
Designed by Ginger Monkey | Country: United Kingdom
“1hundred is a project that’s been in development over the last 2.5 years. It’s a brand founded by Tom Lane to encourage collaboration with other artists, craftsman, and creators of ‘things’ to produce and sell our own quality products. The idea is based on the premise that less is more. Small production numbers means you get the benefit of limited edition products not every Dom, Dick, and Harry will have and we get to focus our attention on making products with soul, that aren’t just mass-produced. Time and effort is being spent on the details, taking special care to make the products the best they can be. It’s not about making a quick buck, but to produce something really worth having.
The packaging was developed to reflect the principles of the business, Quality, Craft and Integrity. We screen-printed each element by hand and even used an old letterpress machine to add that little extra detail to the swing tags. Overall we wanted to enhance the experience of receiving ours products and give you more to keep hold off.”