Health & Beauty - Lovely Package

Brand Design: Two Poles Cosmetics

June 20, 2022 by Lovely Package

Two Poles is a name that symbolizes “the union of two realities, two ways of understanding cosmetics.”

Klinex Repositioned As a Disinfectant Amid The Covid-induced Pandemic

June 10, 2022 by Lovely Package

The rebranding allowed Klinex to project itself as a credible brand because it did away with showiness, a norm most brands followed in the pre-Covid world.

Pharmasept Witnesses 25 Percent Jump In Sales After Rebranding

June 9, 2022 by Lovely Package

Pharmasept’s rebranding was focused on winning the approval of the Kids.

Diamond Cream

January 22, 2018 by Lovely Package

“Our agency did a lot of cosmetic packaging design in the past. Also in the luxury brand packaging field. In the case of the HAERTLING DIAMOND CREAM the inspiration process was not that heavy. We have a luxury cosmetic series, based on diamond dust as one of the main ingredients. Obviously that we use the diamond as main visual element. What we did to give the whole packaging range a dignified appearance, was to create a unique diamond pattern. This pattern is adapted to every single product from the range.”

Nubia

January 7, 2016 by Lovely Package

“It’s not every day that you come skincare products you also want to eat. Nubia’s new skincare line is handmade in Montreal using 100% natural ingredients, and includes premium products for the face and body.

The Nubia skincare line appeals to women in their late 20’s and older who choose their products based on purity of ingredients, the highest production standards, and social/environmental factors. The packaging accentuates product visibility while balancing a high-end, modern aesthetic with personalized, tactile and colourful touches that highlight the freshness of the ingredients used.”

Aromatologic Spa Cosmetics

December 30, 2015 by Lovely Package

“We worked with our client to build the Aromatologic brand image and story and started packaging applications with the oil perfume series. In the spa line we worked further on the ‘logic’ component in the brand’s name. We designed the glass container, its padded case and plastic cover and devised their graphic design as a game of alternating materials and basic geometric shapes, volumes and colors. The brand logo, invented as the metamorphosis of an essence drop to letter A, is placed in the center of the packaging surface. Vibrant but hazy colors, corresponding to the hue and feel of the spa product in each case, radiate in soft, beneficial waves.”

Hello My Name Is

December 25, 2015 by Lovely Package

“Hello My Name Is is a skincare brand which extends their name depending on the products. We worked on the package design for their new line of facial treatment masks containing special ingredients from traditional oriental medicine such as horse and snake oils, which have been used for generations.

We have established design principles based on the brand positioning, target market and ingredients.

Inspired by the Chinese pictorial tradition, with its artistic depictions of creatures and patterns, the result incorporates animals camouflaged among themselves to represent the unique ingredients which are the key point of the products.”

Eau de Stranger

December 18, 2015 by Lovely Package

Christmas isn’t complete without receiving a special gift from Stranger & Stranger.

“We’ve always had fun with our holiday production – we’ve done everything from absinthe to playing cards – and this year was no exception. Eau de Stranger: pour homme, pour femme, pour room freshener.”

Minois

December 3, 2015 by Lovely Package

“The idea was to create a gentle and childlike identity while reflecting the seriousness and reliability of the cosmetic world.”

Highlighter

December 1, 2015 by Lovely Package

“Designed by Pavement, Highlighter is a brand that differentiates and legitimizes itself from other medical cannabis products with a sophisticated brand approach and elaborate packaging production.

The medical and recreational cannabis market is exploding across the country at a frantic pace. The result is a wide array of package designs, many which reflect fast turn-around production and cluttered, confusing design. Bloom Farms, the parent company for this Highlighter set, wanted to stand out in the marketplace with a sophisticated, and instantly recognizable, brand image that would become the gold standard for this category. Bloom Farms sought a look would not alienate the core “stoner” customer, but the quality of the brand and packaging would allow a mom, for example, to feel comfortable trying this type of product for the first time.”