The day started out with 200 entires from around the world, and over the course of 10 hours we culled that down to 12 In-book awards and 4 Nominations. The Nominations were then voted on to decide if they would receive the industry’s coveted Yellow Pencil. The quality of work was very impressive, and the judging was not an easy task. As judges, we agreed, disagreed, and debated, but in the end we all felt that the work awarded was indeed the best of the bunch.
Check out the winning work below, and also be sure to watch the live telecast tomorrow at 7:00pm (BST) to see who will walk away with a Yellow Pencil.
Nominations
Cass Art Own Brand
Agency: Pentagram Design
Country: United Kingdom
Client: Cass Art
Heineken STR Bottle
Agency: Iris Nation
Country: United Kingdom
Client: Heineken
Johnnie Walker 1910 Special Edition Bottles
Agency: LOVE
Country: United Kingdom
Client: Diageo
Target Heavy Food
Agency: BBDO Dusseldorf GmbH
Country: Germany
Client: Medicom Pharma GmbH
IN-BOOK WINNERS
Col & Extra Acrylic
Agency: Designers United
Country: Greece
Client: G. Papazoglou & Co
Este
Agency: The Collective
Country: N/A
Client: De Bortoli
LAQA & Co.
Country: United States
Agency: LAQA & Co.
Client: LAQA & Co.
Mayhem Wine Bottle
Agency: Leo Burnett Chicago
Country: United States
Client: Allstate
No3 Gin
Agency: Brandhouse WTS
Country: United Kingdom
Client: Berry Bros & Rudd
Royal Mail Collectibles
Agency: The Chase Manchester
Country: United Kingdom
Client: Royal Mail
St Stefanus
Agency: Brandhouse WTS
Country: United Kingdom
Client: SABMiller
The 3M Earplugs Volume-Down Packaging
Agency: Acholz & Friends Berlin GmbH
Country: Germany
Client: 3M Deutschland GmbH
The Four of Woolga
Agency: Gürtlerbachmann Wertburg GmbH
Country: Germany
Client: Closed GmbH
VML
Agency: Stranger & Stranger
Country: United Kingdom
Client: Truett Hurst Dry Creek Valley
Warm Red
Agency: Designers Anonymous
Country: United Kingdom
Client: Designers Anonymous
