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3R Tequila

September 27, 2011 | 4 Comments

Designed by Redthumb | Country: The Netherlands

“3R Tequila is a 100% de Agave Organic Tequila, of remarkable smoothness, purity and strength, a spirit of passion, boldness and freedom.

3R contacted Redthumb, a small independent branding agency, with an incredible opportunity – create a ‘kick-ass’ design for a brand with an incredible true family story. The client wanted to redefine the Tequila category, and break new ground by creating something bold, outstanding and passionate. Initially launching in Sweden, 3R is also looking to expand to North America, the rest of Europe and Asia.

The new 3R Tequila Blanco and Añejo include a new hand-crafted bottle inspired by traditional Tequila flasks. The design wraps the incredible brand story right around the bottle, with an illustration directly printed entirely around the glass. The brand identity is strong, and simple, with a secondary logo developed to use when apart from the illustration.”


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4 Responses to “3R Tequila”

  1. akrok design
    September 28th, 2011 @ 12:04 pm

    first look, i thought it said “BR”. also, it’s a bit mixed. is it high end or not. mid-level?

  2. Tulio Román
    October 2nd, 2011 @ 7:15 am

    @akrok design, thanks for the insights. 3R is high end, if you have any more questions, feel free to contact me directly at

  3. Roberto Chapa
    January 4th, 2012 @ 11:09 am

    Not nice at all. Sorry. In my opinion it is an ugly bottle.

  4. Brad dirk
    March 28th, 2014 @ 7:13 am

    I’m interested in trying this. Can it be found in canada?

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