5,0 Original
Designed by Feldmann+Schultchen Design Studios | Country: Germany
“‘Beer needs a home’ is the guiding principle of German beer advertising. That’s why most producers emblazon their brands with regional icons, like a coat of arms, place names, etc. to show that their brand is premium and expensive.
The brief was to create a brand+packaging design for a new low-priced beer placed on the German market. The impact needed to be strong, visible and evident, and the brand needed to compete without advertising support, only through point of purchase. We chose an unconventional but evident name: 5,0 Original. Focusing on the common pilsner beer alcohol of 5.0% and not copying and additional heritage, we intended to capitalize on what is real and where beer belongs.”
7 Comments, Comment or Ping
lupocool
I like the design, but I think is very, very minimalistic and that makes it look like a pseudo beer or a made-in-china beer.
Nov 8th, 2008
ErvinTW
Thanks! Nice post.
Nov 10th, 2008
Heexadard
Спасибо за пост! Добавил блог в RSS-ридер, теперь читать буду регулярно..
Nov 12th, 2008
akrokdesign
i don’t think its looks like made-in-china beer. there would had been tigers on it then. etc.
its a bit Scandinavian. which german loves. so, i think it will work good.
Nov 16th, 2008
dizzy
its a german beer made in germany
and it looks like that because(like its writen on the back)
U PAY FOR THE BEER AND NOT FOR THE NAME(company)
and its good it doesnt taste cheap or sth!
Jul 28th, 2009
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