Lovely Package

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5,0 Original

November 7, 2008 | 7 Comments

Designed by Feldmann+Schultchen Design Studios | Country: Germany

“‘Beer needs a home’ is the guiding principle of German beer advertising. That’s why most producers emblazon their brands with regional icons, like a coat of arms, place names, etc. to show that their brand is premium and expensive.

The  brief was to create a brand+packaging design for a new low-priced beer placed on the German market. The impact needed to be strong, visible and evident, and the brand needed to compete without advertising support, only through point of purchase. We chose an unconventional but evident name: 5,0 Original. Focusing on the common pilsner beer alcohol of 5.0% and not copying and additional heritage, we intended to capitalize on what is real and where beer belongs.”

Comments

7 Responses to “5,0 Original”

  1. lupocool
    November 8th, 2008 @ 11:11 am

    I like the design, but I think is very, very minimalistic and that makes it look like a pseudo beer or a made-in-china beer.

  2. ErvinTW
    November 10th, 2008 @ 9:10 pm

    Thanks! Nice post.

  3. Heexadard
    November 12th, 2008 @ 4:46 pm

    Спасибо за пост! Добавил блог в RSS-ридер, теперь читать буду регулярно..

  4. akrokdesign
    November 16th, 2008 @ 12:47 pm

    i don’t think its looks like made-in-china beer. there would had been tigers on it then. etc.

    its a bit Scandinavian. which german loves. so, i think it will work good.

  5. dizzy
    July 28th, 2009 @ 9:36 am

    its a german beer made in germany
    and it looks like that because(like its writen on the back)
    U PAY FOR THE BEER AND NOT FOR THE NAME(company)
    and its good it doesnt taste cheap or sth!

  6. Jason
    March 28th, 2010 @ 11:57 pm

    I was just happy to see this brand in Korea recently! They had the “EXPORT” and “WEIZEN” cans at a store called Emart in Seoul. I don’t care about the packaging, just that it’s a decent beer! It is a Godsend! Cheap yet decent beer is not easy to find in Korea. It’s much better than the Korean beer and Bud, but for about the same price!

  7. tef2 Seoul, South Korea
    May 16th, 2012 @ 7:35 am

    Who cares what the label looks like? I don’t need cute girls, monks or dancing elves on the label. It is what is inside that matters most and this beer is spectacular!!! The weizen is excellent! Like Jason (above) said: This beer is a Godsend in Korea!!! :)

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