Designed by: PepsiCo Design & Innovation
Country: United States
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Uncover how the Egyptian product “Nasbah” is taking a contemporary approach to package design, making a mark in the local market. Learn how the design strategy influences consumer perception and enhances product appeal.
Steven Noble created unique illustrations for Left Field Wines, leveraging New Zealand’s ethos of exploration and creativity. The hand-carved designs, featuring whimsical creatures, have successfully broadened the brand’s global appeal.
Noma Kefir by Lidl merges modernity with Mediterranean, Greek, and Eastern heritage. The packaging design draws inspiration from Cyprus’ handmade mosaics, creating a contemporary yet traditional appeal for the modern consumer.
Discover the story behind UK baking staple Lyle’s Golden Syrup’s logo redesign. After nearly 140 years featuring a dead lion swarmed by bees, the brand has introduced a more subtle lion’s head for its plastic syrup and dessert bottles.
Explore the refreshing world of hard seltzers with Thorntail’s Hard Agave, a unique blend of seltzer and tequila. Its eye-catching branding and innovative flavors make it a standout choice for a relaxing picnic or gathering.
Designed by: PepsiCo Design & Innovation
Country: United States
