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64 by Rio Coffee

May 25, 2010 | 3 Comments

Designed by Voice | Country: Australia

“Rio Coffee has been hand roasting Australia‚Äôs favourite Coffees since 1964, with 14 varieties already in their portfolio. The aim was to create a premium coffee product that reinforced Rio Coffee’s longevity in the coffee industry and evoking a sense of nostalgia by looking back at the birth of the brand.

The aim was to create a premium, contemporary solution whilst maintaining a style reminiscent of the 60s. The design is influenced the by colours and patterns of the 60s. It uses simple geometric shapes and colours to represent the rising aroma and steam from a cup of coffee. Tin was chosen to package the coffee as to reinforce its connection to the past as well as underpin its premium status.”


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3 Responses to “64 by Rio Coffee”

  1. Imageobscura
    May 25th, 2010 @ 2:18 pm

    I like this. Clean design that nails the retro feel they were aiming for while maintaining a modern touch.

  2. Maja Pelc
    May 26th, 2010 @ 2:34 am

    Just by the look at it you know it’s from the sixties, so it represents the product name very well. Great colour combination as well.

  3. Vjeko
    May 27th, 2010 @ 10:29 am

    Lovely :)

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Lovely Package

Curating the very best packaging design