Lovely Package

Curating the very best packaging design


March 1, 2011 | 8 Comments

Designed by TracyLocke | Country: United States

“7up has launched a new global brand design created by TracyLocke New York, which is being rolled out in several countries around the world (non-U.S.) where the 7up brand is owned by PepsiCo. The TracyLocke work also includes new point-of-sale and through-the-line imagery.

The design goes back to the core elements that define 7up: lemons, limes, bubbles and refreshment. Beginning with a clear emphasis on the iconic number 7, the packaging brings to life vibrant citrus colors, fun bubbles and a clean, contemporary approach to the logo. Three different styles are available to markets (graphic bubbles, graphic fruit and real fruit) to conform to local packaging rules.”

NOTE: The 7up global brand is owned by PepsiCo and is in no way affiliated with the U.S. 7up brand, which is owned by Dr Pepper Snapple Group, Inc.


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8 Responses to “7up”

  1. mary
    March 2nd, 2011 @ 4:10 am
  2. Kevin
    March 2nd, 2011 @ 11:19 am

    nice designs, but you have to think of practicality and distribution.
    The can has no issues, but think how many issues that bottle will have with general fridge display spacing and preset holding brackets.

  3. Christophoro
    March 2nd, 2011 @ 2:50 pm

    I wouldn’t concern yourself too much with the bottles. These are the bottles for Germany and are pretty standard in their scale and proportion.

  4. pau
    March 4th, 2011 @ 9:07 am

    I don’t see the anymore 7up in there. For me is a fail on rebranding 7up!!

  5. Packaging Designer
    March 11th, 2011 @ 12:52 am

    Bravo 7up. This is very fresh and bold packaging combines with strong product branding.

  6. chicoss18
    March 18th, 2011 @ 3:22 am

    does not look cheap???

  7. Ranx
    March 21st, 2011 @ 4:37 pm

    Personally I think the bottle looks like cheap dishwashing liquid. But then again, what do I know…

  8. Teerea
    March 31st, 2011 @ 12:21 pm

    I really, really hate it : 0.

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Lovely Package

Curating the very best packaging design