7up
March 1, 2011 | 8 Comments
Designed by TracyLocke | Country: United States
“7up has launched a new global brand design created by TracyLocke New York, which is being rolled out in several countries around the world (non-U.S.) where the 7up brand is owned by PepsiCo. The TracyLocke work also includes new point-of-sale and through-the-line imagery.
The design goes back to the core elements that define 7up: lemons, limes, bubbles and refreshment. Beginning with a clear emphasis on the iconic number 7, the packaging brings to life vibrant citrus colors, fun bubbles and a clean, contemporary approach to the logo. Three different styles are available to markets (graphic bubbles, graphic fruit and real fruit) to conform to local packaging rules.”
NOTE: The 7up global brand is owned by PepsiCo and is in no way affiliated with the U.S. 7up brand, which is owned by Dr Pepper Snapple Group, Inc.
Comments
8 Responses to “7up”
Your Comment
Quick Navigation
Search
Follow Us
Categories
- Alcohol
- Athletics
- Automotive
- Beverage
- Books
- Confectionery
- Electronics
- Entertainment
- Fashion
- Food
- Health & Beauty
- Home
- Industrial
- Miscellaneous
- Office
- Recreation
- Sports
- Student Work
- Tobacco
- Toys
- Vintage
Archives
- March 2018
- February 2018
- January 2018
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
March 2nd, 2011 @ 4:10 am
doesn’t beat these: http://lovelypackage.com/vintage-packaging-soda-pop/#more-13035
March 2nd, 2011 @ 11:19 am
nice designs, but you have to think of practicality and distribution.
The can has no issues, but think how many issues that bottle will have with general fridge display spacing and preset holding brackets.
March 2nd, 2011 @ 2:50 pm
I wouldn’t concern yourself too much with the bottles. These are the bottles for Germany and are pretty standard in their scale and proportion.
March 4th, 2011 @ 9:07 am
I don’t see the anymore 7up in there. For me is a fail on rebranding 7up!!
March 11th, 2011 @ 12:52 am
Bravo 7up. This is very fresh and bold packaging combines with strong product branding.
March 18th, 2011 @ 3:22 am
does not look cheap???
March 21st, 2011 @ 4:37 pm
Personally I think the bottle looks like cheap dishwashing liquid. But then again, what do I know…
March 31st, 2011 @ 12:21 pm
I really, really hate it : 0.