Designed by: PepsiCo Design & Innovation
Country: United States

7up

7up

Designed by TracyLocke | Country: United States

“7up has launched a new global brand design created by TracyLocke New York, which is being rolled out in several countries around the world (non-U.S.) where the 7up brand is owned by PepsiCo. The TracyLocke work also includes new point-of-sale and through-the-line imagery.

The design goes back to the core elements that define 7up: lemons, limes, bubbles and refreshment. Beginning with a clear emphasis on the iconic number 7, the packaging brings to life vibrant citrus colors, fun bubbles and a clean, contemporary approach to the logo. Three different styles are available to markets (graphic bubbles, graphic fruit and real fruit) to conform to local packaging rules.”

7up

NOTE: The 7up global brand is owned by PepsiCo and is in no way affiliated with the U.S. 7up brand, which is owned by Dr Pepper Snapple Group, Inc.

Popular designs

Designed by: PepsiCo Design & Innovation
Country: United States

7up

7up1

7up

Designed by TracyLocke | Country: United States

“7up has launched a new global brand design created by TracyLocke New York, which is being rolled out in several countries around the world (non-U.S.) where the 7up brand is owned by PepsiCo. The TracyLocke work also includes new point-of-sale and through-the-line imagery.

The design goes back to the core elements that define 7up: lemons, limes, bubbles and refreshment. Beginning with a clear emphasis on the iconic number 7, the packaging brings to life vibrant citrus colors, fun bubbles and a clean, contemporary approach to the logo. Three different styles are available to markets (graphic bubbles, graphic fruit and real fruit) to conform to local packaging rules.”

7up

NOTE: The 7up global brand is owned by PepsiCo and is in no way affiliated with the U.S. 7up brand, which is owned by Dr Pepper Snapple Group, Inc.

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