Panettone

by Chris Zawada
November 12, 2008
684

“For their first Christmas, newly established printers Greenford Printing wanted a memorable way to promote their business and at the same time wish their valued clients a ‘Merry Christmas and Happy New Year’.

By building on the familiar language of colour specification, Pantone swatches initiated the main theme for our concept. ‘Panettone’ created a colourful twist on the traditional Italian Christmas cake.

The Panettone boxes arrive as a set of 5, featuring special dates from Christmas Eve to New Years Day, each one representing a different Pantone colour.

A big hit in the 2007 McNaughton Review, the design was Joint Winner in the Direct/Promotional category and Highly Commended in Packaging.”

Get the latest packaging design inspiration in your inbox:

Popular designs

Naked Life Spirits: Aesthetic Branding for Non-Alcoholic Cocktails by Social Fixation

March 30, 2024

“Naked Life Spirits’ non-alcoholic cocktails are showcased in a captivating series of images. The minimalist compositions and dreamy lighting reflect the brand’s commitment to elegance and authenticity, offering consumers aspirational, sophisticated alternatives.”

Jonston Distillery’s Italian-Inspired Packaging for Premixed Cocktails

February 4, 2024

Discover the Italian-inspired packaging for Jonston’s premixed cocktails, crafted by Polish agency FLOV. Merging whimsical elements with refined design, the labels pay homage to Jonston Distillery’s legacy and unique botanical-infused gins.

Elmwood Revamps Whiskas: A New Brand Identity and Packaging Design for the Digital Age

March 8, 2024

Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.

Inverey: A Unique Barrel-Aged Scottish Gin Packaging Design

January 30, 2024

Inverey stands out with its image that captures the essence of the rugged Highland countryside. Breaking away from the norm, the label design does not feature the traditional tartan. Instead, it presents an organised structure of intertwining circles, rhombuses, four-pointed stars and dots born out of their intersection.

Introducing Nasbah: Egyptian Product Packaging Design

March 9, 2024

Uncover how the Egyptian product “Nasbah” is taking a contemporary approach to package design, making a mark in the local market. Learn how the design strategy influences consumer perception and enhances product appeal.

Bruhn Coffee Co: Criminal-Inspired Branding for a Boutique Brooklyn Coffee Shop

April 25, 2024

Explore the unique criminal inspired brand creation for Bruhn Coffee

Plymouth Gin Launches Second Ocean Edition Bottle in Partnership with Ocean Conservation Trust

April 25, 2024

Boundless Brand Design reveals the new Ocean Edition bottle for

Lidl’s Noma Kefir: A Modern Take on a Traditional Dairy Product with a Unique Packaging Design

April 24, 2024

Noma Kefir by Lidl merges modernity with Mediterranean Greek and

Food Packaging Design

Panettone

by Chris Zawada
November 12, 2008
684

The Panettone boxes arrive as a set of 5, featuring special dates from Christmas Eve to New Years Day, each one representing a different Pantone colour.

A big hit in the 2007 McNaughton Review, the design was Joint Winner in the Direct/Promotional category and Highly Commended in Packaging.”