Lovely Package

Curating the very best packaging design


June 10, 2010 | 6 Comments

Designed by Cowan | Country: Australia

“Adults Only – Muesli bars have traditionally been perceived by consumers as a kids’ snack, finding their way into many school lunchboxes. Whilst there some adult products in the market, no brand offered a ‘wholefood’ style product with delicious taste. The product offering is best described as ‘unadulterated taste’ and the brand name A.O. talks directly to the target market.

The introduction of the product characters is a humourous and engaging way of communicating the brand proposition of real, wholefood ingredients. The characters formed the basis of the creative across all communication. Clean, simple typography and layout challenged the ‘clutter’ of the existing category.”


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6 Responses to “A.O.”

  1. Neil
    June 11th, 2010 @ 4:49 am

    looks like a complete rip from some biscuit work Lewis Moberly did years ago…

    awful type. looks like ‘o.o’

  2. Neil
    June 11th, 2010 @ 9:10 am
  3. johanna
    June 13th, 2010 @ 11:49 pm

    if you want to target an adult audience, then why use these childish characters?

  4. neil
    June 14th, 2010 @ 9:11 am

    and with childish writing that doesn’t even express ‘adult only’

  5. malinkin
    June 15th, 2010 @ 12:34 am

    I do like this stuff. These guys look much more ‘alive’ than Bahlsen cookies.
    Expression and poses remind of people much more.

  6. DesignHey
    June 18th, 2010 @ 9:42 pm

    Funny designs.

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Lovely Package

Curating the very best packaging design