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A Wee Angry Scotch Ale

April 6, 2012 | 2 Comments

Designed by Atmosphere Design | Country: Canada

“We branded a series of 650ml bottles for Russell Brewing for their Brewmaster Series. All these beers are strong in character and we want that reflected in the label designs in a bold, catchy way. With the ACL painted bottle print process we like to keep designs simple so one can pick up the entire message and feel of the product on a single glance and to cut through clutter on the store shelves.”

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2 Responses to “A Wee Angry Scotch Ale”

  1. Richard Wright
    April 14th, 2012 @ 5:29 am

    catchy packaging obviously saves on paper and glue, must be good for the environment.

  2. Scotty
    April 29th, 2012 @ 7:13 pm

    One can only hope the label is not the best part of the package. Sadly, a 3 dressed up as a 9 is far too common..but I’ll gladly see what’s under the hood, at least once..twice if I like it.

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