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Abe Froman’s

July 23, 2013 | 2 Comments

Designed by Robot Food | Country: United Kingdom

“Anyone who saw the 1986 coming of age movie Ferris Bueller’s Day Off, will know just how important Abe Froman was to the sausage producing industry of Chicago.

Although a private man, Abe was a tenacious and powerful food industry magnate. From humble beginnings as a butcher shop apprentice, he went on to dominate sausage production in the northern states. Often referred to as “the sausage king of Chicago” he foolishly diverted attention, investing heavily on the stock market, losing most of his fortune in a one day 1987 market crash, known as Black Monday.”

“Now, thanks to a reinvention in collaboration with rebound branding consultancy Robot Food, Abe is back and looking stronger than ever, with a brand new range of sausages. Named Stateside Recipes, the product line-up celebrates flavours from many of the 50 states.

Robot Food developed the proposition, designing a strong identity that reflects Mr. Froman in his hay day. The consultancy also created the unique flavour combinations, backed up by regional on pack tone, and provenance marked by an icon, which represents the relevant state.

The logo illustration is by the talented Ryan Berkley from Portland, Oregon.”

Comments

2 Responses to “Abe Froman’s”

  1. Urviho
    July 23rd, 2013 @ 11:34 pm

    Nice design, I love it :)

  2. Abe Froman
    September 9th, 2013 @ 3:38 am

    Sirs,

    I am shocked and appalled!
    First of all, you appear to depict me as a pig. I can assure you that, although I am a sausage man, I am certainly not a swine.

    Secondly, I did not lose most of my fortune in 1987, my fortune is VERY MUCH INTACT.

    Thirdly, these are NOT my recipes. They look goddamned awful! You’re using BRITISH pork! Are you kidding me?

    I expect you to make the necessary corrections to your interweb page forthwith, or else I shall have no option but to place this matter in the hands of my lawyers.

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