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Curating the very best packaging design


January 12, 2011 | 12 Comments

Designed by Bonnie Miguel | Photography: Judy Parker | Country: Spain

“Abella is fine artisan honey produced and estate bottled in Galicia, a naturally and historically rich region of northwestern Spain. “Abella” means bee in Gallego, the language spoken in Galicia, and the name is a tribute to these remarkable creatures and the healthy delicacies they produce. The products consist of 100% pure, raw, unfiltered honey created by master beekeepers using age-old techniques. Every drop is a work of art.

The packaging of Abella’s specialty honey line, featuring honey with royal jelly, pollen and propolis, was designed to create an identity for the company and capture the rural, artisan character of the product in a refined, elegant and streamlined manner. The free-form, beveled effect of the jars, from Bruni Glass of Italy, is a natural fit, while the label design makes a simple yet powerful statement.”


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12 Responses to “Abella”

  1. mary
    January 12th, 2011 @ 9:43 am

    the “01” tells me this is helvetica, but i’m not so sure about the “abella”. it’s looking an awful lot like arial.

  2. mary
    January 12th, 2011 @ 9:44 am

    overall it’s very pretty though.

  3. jieun
    January 12th, 2011 @ 9:44 pm

    honey~ ! pretty~ good

  4. Roberto Torres Mandiola
    January 13th, 2011 @ 12:48 am

    Very nice work!
    good design

  5. spanish
    January 18th, 2011 @ 3:34 pm

    Bien por España!!!!!!!

  6. Martha Abbene
    January 19th, 2011 @ 10:43 am

    Yes, it works! It’s beautiful!
    Nice work, Bonnie Miguel!

  7. Chris
    February 9th, 2011 @ 9:05 am

    While I find the glass and design creative and fun, I dont think it works. The yellow drip and the color bars of each jar clash with each other as well as the natural color of each honey.

    If the yellow became more natural in tone to honey or maybe in a a gold? Not sure of the solution, just not loving the color. Everything else is very very well done. Kudos!

  8. anastasios
    February 26th, 2011 @ 10:40 am


  9. S.J.
    March 2nd, 2011 @ 8:41 pm

    The pack is great.
    But the content seems very little.
    the thick glass especially at the bottom makes the bottle look larger than it is.
    perhaps the integrity of being a designer needs to be concerned.

  10. Joy Arvaniti
    December 3rd, 2013 @ 3:20 am

    I like the glass of honey.

    How much honey contains this specific glass.
    I am interested to learn for this glass the differences about quantities. If we have in 1 kg or 500 ml.In which size I could have it.

  11. Geza
    February 18th, 2014 @ 12:42 am

    Very nice work!
    Congratulation! :)

  12. johana
    August 25th, 2015 @ 1:56 pm

    Buenas tardes quiero saber el costo del frasco de la abella ya que lo necesito para aceites para un spa

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