Absolut Flavor of the Tropics
Designed by Williams Murray Hamm | Country: United Kingdom
“Williams Murray Hamm has designed the bottle graphics for Absolut Flavor Of The Tropics, a new limited edition that will be launched exclusively in Duty Free/Travel Retail globally for a 6 month period. The product offers the travellers a new exotic vodka flavour that is not available in stores back home. Williams Murray Hamm, a leading packaging design agency in the UK, was tasked with putting an ‘Absolut twist’ on tropical fruit.
From Florida and the Caribbean to Hawaii and the Seychelles, exotic fruits thrive in the humid weather of the sun-drenched tropics. Williams Murray Hamm’s design expresses the fruit through strikingly bright thermal images of the world map. It offers a brand new look for Absolut that captures this new exotic flavour and offers consumer the perfect souvenir from their intrepid journey.
“Absolut Tropics represents the first time we have been able to launch a brand new, innovative flavour exclusively to travelling consumers, people who are always on the lookout for something new and thrilling. For a leading edge, creative brand such as ABSOLUT, it’s crucial that we work with creative partners that can think laterally when answering a brief. The solution from Williams Murray Hamm lived up to our expectations and delivers something fresh and unexpected”
14 Comments, Comment or Ping
akrokdesign
i like it. nice work.
Nov 2nd, 2009
Pau_Oviedo
I wish I could get this bottle
!!!
Nov 3rd, 2009
Neil Hedger
Absolutely wonderful.
Nov 4th, 2009
Gareth Coxon - Dot Design
It’s hard to top some of the previous Absolut bottle designs, but I think this is up there, good work WMH!
Nov 6th, 2009
Maja Pelc
I think it’s amazing. It’s very intriguing and I think it will makeanyone passing it by stop and try to learn some more about the map, the colours and what’s behind it.
Nov 8th, 2009
Jesper
I’m glad to see that the image is printed on the bottle — not another plastic wrap like Absolut Los Angeles, Absolut New Orleans, the Brazil editions, etc. Awesome design work, looks fantastic! Can’t wait to not only get one for the collection, but also to taste the new flavor. Cheers!
Nov 23rd, 2009
Adrian
Another beauty from Absolut. The gorgeous bottle designs are the starting point to their simple, eye-catching ads too and this is no different! Simply wonderful.
Nov 29th, 2009
Alexandra
Beautiful design. I love it!
Dec 27th, 2009
Dana
The design looks wonderful, very eye-catching.
Williams M. Hamm’s design expresses the fruit through this bright thermal images of the world map on the Vodka bottle of ABSOLUT.
Feb 8th, 2010
roland
only bottle looks gr8 but inner stuff doesnt have good taste……its all cocktail
Feb 27th, 2010
Harry
This is an “Absolutely” Amazing drink from ABSOLUT!! I actually missed my flight and then had a long wait at the duty free and then I managed to grab 4 of these bottles @ duty free!! I would say I was lucky to miss my flight!!!! Highly Recommended drink!! Cheers!!
Mar 11th, 2010
stig
best Absolut ever dont let it be a limited edition
Mar 16th, 2010
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