Lovely Package

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Absolut Flavor of the Tropics

November 2, 2009 | 22 Comments


Designed by Williams Murray Hamm | Country: United Kingdom

“Williams Murray Hamm has designed the bottle graphics for Absolut Flavor Of The Tropics, a new limited edition that will be launched exclusively in Duty Free/Travel Retail globally for a 6 month period. The product offers the travellers a new exotic vodka flavour that is not available in stores back home. Williams Murray Hamm, a leading packaging design agency in the UK, was tasked with putting an ‘Absolut twist’ on tropical fruit.
From Florida and the Caribbean to Hawaii and the Seychelles, exotic fruits thrive in the humid weather of the sun-drenched tropics. Williams Murray Hamm’s design expresses the fruit through strikingly bright thermal images of the world map. It offers a brand new look for Absolut that captures this new exotic flavour and offers consumer the perfect souvenir from their intrepid journey.

“Absolut Tropics represents the first time we have been able to launch a brand new, innovative flavour exclusively to travelling consumers, people who are always on the lookout for something new and thrilling. For a leading edge, creative brand such as ABSOLUT, it’s crucial that we work with creative partners that can think laterally when answering a brief. The solution from Williams Murray Hamm lived up to our expectations and delivers something fresh and unexpected”



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22 Responses to “Absolut Flavor of the Tropics”

  1. akrokdesign
    November 2nd, 2009 @ 2:50 pm

    i like it. nice work. :-)

  2. Pau_Oviedo
    November 3rd, 2009 @ 9:34 am

    I wish I could get this bottle :( !!!

  3. Neil Hedger
    November 4th, 2009 @ 6:33 am

    Absolutely wonderful.

  4. Gareth Coxon - Dot Design
    November 6th, 2009 @ 11:19 am

    It’s hard to top some of the previous Absolut bottle designs, but I think this is up there, good work WMH!

  5. Maja Pelc
    November 8th, 2009 @ 2:56 am

    I think it’s amazing. It’s very intriguing and I think it will makeanyone passing it by stop and try to learn some more about the map, the colours and what’s behind it.

  6. Jesper
    November 23rd, 2009 @ 5:18 pm

    I’m glad to see that the image is printed on the bottle — not another plastic wrap like Absolut Los Angeles, Absolut New Orleans, the Brazil editions, etc. Awesome design work, looks fantastic! Can’t wait to not only get one for the collection, but also to taste the new flavor. Cheers!

  7. Adrian
    November 29th, 2009 @ 2:14 am

    Another beauty from Absolut. The gorgeous bottle designs are the starting point to their simple, eye-catching ads too and this is no different! Simply wonderful.

  8. Alexandra
    December 27th, 2009 @ 3:13 am

    Beautiful design. I love it!

  9. Dana
    February 8th, 2010 @ 9:54 pm

    The design looks wonderful, very eye-catching.
    Williams M. Hamm’s design expresses the fruit through this bright thermal images of the world map on the Vodka bottle of ABSOLUT.

  10. roland
    February 27th, 2010 @ 10:59 pm

    only bottle looks gr8 but inner stuff doesnt have good taste……its all cocktail

  11. Harry
    March 11th, 2010 @ 8:09 pm

    This is an “Absolutely” Amazing drink from ABSOLUT!! I actually missed my flight and then had a long wait at the duty free and then I managed to grab 4 of these bottles @ duty free!! I would say I was lucky to miss my flight!!!! Highly Recommended drink!! Cheers!!

  12. stig
    March 16th, 2010 @ 6:38 am

    best Absolut ever dont let it be a limited edition :)

  13. Rin
    March 22nd, 2010 @ 7:45 pm

    Nice and refreshing flavor and bottle design. A blast for any party!!

  14. Keets
    March 26th, 2010 @ 5:48 pm

    Picked this up at a duty free in St. Maarten on my way back to the states. Great choice. By far my favorite Absolut flavor! Good job to Harry who picked up 4 bottles, wish I did the same :) Be sure to pick one up if you have the chance!!

  15. Natalie
    April 8th, 2010 @ 10:18 pm

    OMG this drink is sooooooooooo nice but i cant find it anywhere in my city :( NOT HAPPY JAN!

  16. Vanessa
    April 9th, 2010 @ 12:52 am

    When can I just buy this without having to travel? its sooo yummy the bottle empties way too quickly!!

  17. Raj
    April 18th, 2010 @ 1:22 am

    Does anyone know how it should drunk? straight or on the rocks???

  18. Deborah
    June 24th, 2010 @ 10:39 am

    Love It! Really need another bottle! Only bought 1 so I could try it! :(

  19. Dennis M.
    January 16th, 2011 @ 12:30 am

    there is a warning on bottle: Drink only orange juice;)

  20. hassan
    June 16th, 2011 @ 11:30 pm

    bottoms up !

  21. Ricky
    July 7th, 2011 @ 8:44 pm

    Iam desperate to buy some more of this. I live in Perth WA and i want this to be sold on the shelf not just duty free!! please advise me of where i may get some !!

  22. Deepa
    July 14th, 2011 @ 1:36 pm

    Bought two bottles of these when I lived in Singapore. I kept one to bring with me when I moved to the Netherlands six months ago. Gorgeous bottle and my favourite Absolut so far.

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