Adnams Southwold Bitter

May 28, 2011 | 2 Comments

“CookChick Design has re-designed Adnams no.1 real ale brand. The re-design covers pump clips and take home packaging along with other launch & POS items.

Following the succesful re-design of Adnams Broadside last year and as part of an on going programme, CookChick has been tasked with enhancing the unique character and stories behind each of the brands in the Adnams beer portfolio.

The ‘Southwold Jack’ has been evolved as the brand icon for Southwold Bitter. It is an icon that has been associated with Adnams for almost 100 years. A statue synonymous with the town since 1400 can still be found today in the heart of the town ‘protecting’ the brewery.”

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2 Responses to “Adnams Southwold Bitter”

Craig Shepheard
May 29th, 2011 @ 12:39 am

The real Southwold Jack from the 14th Century is in the St Edmunds Church in Southwold. You can pull a cord and he smites the bell with his axe.

The one on the side of the brewery is a copy.
Reno Martin
July 4th, 2011 @ 11:14 am

Great visual impact, clear, clean and magnificent!