Lovely Package

Curating the very best packaging design


January 23, 2012 | 8 Comments

Designed by Buzzsaw Studios Inc. | Country: United States | Buy it

“Last year my wife, kids and I started a garden. We planted a bunch of Jalapeño peppers. They grew so well we didn’t know what to do with all the ripe peppers and I didn’t want them to go to waste so I created a sauce. I had no idea that it would work but it did. Family and friends would come over and I would have it on the table with meals in an old Shoyu ( soy sauce ) bottle. They liked it so much that they requested their own bottles. I started making larger and larger batches and couldn’t keep up with the requests. At that point I knew it was time to go bigger. Now my immediate family is addicted to it along with my extended family and friends. Seriously one bottle will be drained by the end of some meals.”

Adoboloco, a happy accident was officially born as a sub-brand of Buzzsaw Studios late 2010. The sauce is now selling in a few locations in central CA and Hawaii. The interest is growing everyday with it’s unique Jalapeño flavor that has a smooth building heat and extraordinary flavor. By only using one color of ink for the printing I was able to keep it very simple, bold and clean. In the world of hot sauce packaging it’s very loud and overcrowded. I wanted to make sure that it would stand out as different when it was sitting on the shelf next to hundreds of other sauces. The two headed rooster ( Loco / Crazy ) is based on a silhouette of my daughters pet rooster Coco.”


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8 Responses to “Adoboloco”

  1. Richard Baird
    January 23rd, 2012 @ 8:28 am

    The illustrative details, typography and grid based layout allows a bold and well restrained single colour execution to really establish a distinctive and unique character.

  2. TRU
    January 23rd, 2012 @ 1:21 pm

    open-pour-enjoy-repeat! 😀 great work!

  3. OSFA
    January 23rd, 2012 @ 1:30 pm


  4. Adam Ross
    January 23rd, 2012 @ 1:38 pm

    I find it very hard to believe that the similarities with Sriracha sauce are coincidental and the homespun storyline isn’t made up. To use jalapenos, make the bottle design element-heavy, use a white-on-red palette, and even put a rooster on it is the exact opposite of standing out as different.

  5. Tim
    January 23rd, 2012 @ 5:19 pm

    @ Richard, TRU, OSFA and Adam thank you for the comments.

    @Adam Ross I invite you to stop by next time you’re in town and I’ll personally show you how real the story is. We raise a lot of our own food including chickens, bananas, papayas and vegetables. Roosters are a traditional symbol in the Portuguese culture and red is the color of a roosters comb. I can see your line of thinking but if you put the two bottles next to each other they look nothing alike. I’ll even cook you some food in the oven I just finished and some process shots

  6. akrok design
    January 23rd, 2012 @ 9:38 pm


  7. Amicus
    February 2nd, 2012 @ 1:03 am

    nice work… your story is exactly why I’ve been trying to convince my girl’s mum to start bottling her lime pickles and chilli oil.

  8. Adoboloco
    February 20th, 2012 @ 11:29 am

    Currently on sale at Fab until Friday Feb. 24th

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Lovely Package

Curating the very best packaging design