Lovely Package

Curating the very best packaging design

AJOTO

December 26, 2012 | 1 Comment

Designed by AJOTO | Country: United Kingdom | Kickstarter

“As a small team of 3 guys we’ve spent over a year and half developing every element of AJOTO and the Pen, finding the best manufacturers in the world to work with and refining each detail so it couldn’t be any other way. basically we wanted to create pen for the process of ‘Making Your Mark’ , something you’d be proud to own and will want to carry every day to capture your thoughts and ideas.”

“Working as design freelance packaging and product designers for companies such as Pearlfisher we know the importance of great packaging but also how to execute this. So we’ve worked with the best manufacturers and suppliers to achieve this with a completely bespoke and minimal packaging design. Everything from the branding to the engineering has been done in-house on our shoe string budget from freelance work, but we have spared no expense in pushing the boundaries of what is possible and only working with people who are passionate about creating great design.”

“From the beginning packaging was never and afterthought but an integral part of the overall design of our product experience. Focusing on key materials and simple details we have developed a completely new format for the Pen which has never been seen before, that not only looks great but reduces the overall footprint for shipping compared to the majority of other stationary brands.”

“All the paper is 100% FSC mixed sources GF smith Cool Grey stock, foil blocked in the UK by identity Print.¬†Our cork tray is sustainably sourced directly from Amorim in Portugal and moulded using a completely innovative technique by 3D cork.”

“And finally the Aluminium extrusion is made with a custom die from our manufacturer in Cumbria and protected with a variety of anodised finishes by L&B Finishing in Brighton, then laser etched add the final details.”

Comments

One Response to “AJOTO”

  1. Pat Lee
    January 28th, 2013 @ 1:52 pm

    beautiful craftsmanship. the pen and packaging

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