Lovely Package

Curating the very best packaging design

AleBrowar

July 17, 2012 | 2 Comments

Designed by Ostecx Créative | Country: Poland

“Lady Blanche, Rowing Jack and Black Hope are first three beers brewed by AleBrowar, a new contract initiative from Poland. Brand has made its debut in may 2012 and from the beginning it bet on widening of horizons of Polish consumers. Which applies to both, brewed beer styles and graphic design of the project. That’s the reason why we can see characters of bearded woman, oar-handed pirate and crazy prospector of new flavors on the labels of Witbier, India Pale Ale and Black India Pale Ale.

Names, packages and all materials that promote new brand was created by Ostecx Créative, advertising agency, which share beer passion of its clients. An inspiration for creating illustrations and designing of labels was history, origin and ingredients of first three beers. Agency also cared about expressing the character of AleBrowar project, which tries to foment a beer revolution on polish brewery market, started by craft and contracted breweries from the USA.”

Comments

2 Responses to “AleBrowar”

  1. recurso
    July 17th, 2012 @ 9:22 am

    packaging are incredible

  2. Marcin
    July 17th, 2012 @ 1:07 pm

    It should also be noted, that the brand’s name works double duty – it’s understandable for English speaking folks, but in Polish it can be translated to something like “what a brew” pointing to the fact that it’s something quite else than the more popular beer brands one can get in a corner store here in Poland, but which taste all the same.

Your Comment





Lovely Package

Curating the very best packaging design


Sponsors