Lovely Package

Curating the very best packaging design


March 7, 2011 | 6 Comments

Designed by The Creative Method | Country: Australia

Brief: To name and create a premium organic package for a limited edition of top end organic Marlborough Sauvignon Blanc Wine. It needed to look and feel natural but original and act as a talking point for consumers.

Solution: Alternative was chosen as it reflects a new way of looking at organic packaging. The concept simply shows a vine from the leaves, to the bark to the wine. Every aspect of the packaging was organic, this includes the lazer cut balsa wood, the string and wax that is used to afix the label to the bottle, the outer paper wrapping and even the inks used to print the image.”


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6 Responses to “Alternative”

  1. Ben Champion Stevenson
    March 7th, 2011 @ 9:02 am

    Really like the laser cut balsa wood label and the twine and wax stamp, gives a nice handmade and bespoke quality that is fitting for for “limited edition top end” wine and the organic image the are promoting.

  2. Maria Black
    March 7th, 2011 @ 9:12 am

    This is awesome. Really unique. I love the texture of the leaf bag in contrast to the label letterpress.

  3. MarGráfico
    March 7th, 2011 @ 10:15 am

    Me encanta, excelente concepto de empaques orgánicos! Buen trabajo :)

  4. erin
    March 9th, 2011 @ 8:09 pm


  5. Overtly Creative
    March 23rd, 2011 @ 3:42 am

    Like the tactile quality of the label – it just makes you want to pick the bottle up!

  6. Élder Mayer
    April 26th, 2011 @ 11:18 am

    Simply sensational!

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Lovely Package

Curating the very best packaging design