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Amsterdam Brewing Company

September 30, 2008 | No Comments


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Designed by Brand&Tonic | Country: Canada

The Amsterdam Brewing Company has been a Toronto establishment for decades. As their popularity has grown, so have their brands and image with the help of Brand&Tonic.

“Purity, Passion and Revelry. Identifying and calling out the three tenets of the Amsterdam Brewing Company immediately attracted a larger audience for it’s products. The Satyr, a natural born storyteller whose presence and strength of character exemplify the new brand, was enlisted to represent these three tenets both on and off the label.

Another key factor in growing the brand was to celebrate the product both in content and in form. The solution was a new clear bottle, redesigned label and new secondary packaging to create the experience of fresh, premium taste both on the shelf and in your hand.”

 

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