Lovely Package

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Anti Smoking Cigarette Pack Concept

May 3, 2010 | 17 Comments

Designed by Reynolds and Reyner | Country: Ukraine

“People are dying throughout the world of diseases caused by smoking. This package concept shows how close this problem is to us. As every day each smoker carries this problem in his/her pocket. They carry death.”


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17 Responses to “Anti Smoking Cigarette Pack Concept”

  1. hatti
    May 3rd, 2010 @ 10:14 am

    possibly not the point but i think goths would quite like this. reverse effect/affect really.

  2. yirip
    May 3rd, 2010 @ 10:25 am

    it’s not supposed to be but its kind of lovely :)

  3. Daniel
    May 3rd, 2010 @ 10:26 am

    Worth a laugh. Possibly individual cigarettes could have a measure of time on them, corresponding to the average reduction of life-span associated with each.

  4. claudulous
    May 3rd, 2010 @ 10:43 am

    meh. i knew exactly what this was going to look like before i even clicked the link…. probably the most cliche approach possible.

  5. Rico
    May 3rd, 2010 @ 10:58 am

    Makes me want to START smoking just so I can carry around this cool package!

  6. Rafi B
    May 3rd, 2010 @ 11:26 am

    love it
    brand name? 6 Feet Under?

  7. Michael Barron
    May 3rd, 2010 @ 3:29 pm

    Agree with Claudulous, a very pedestrian statement to be making – smoking is bad (well, duh). Doesn’t help that he hasn’t even made it, simply modelled it in 3d software…

  8. PlasmaCow
    May 3rd, 2010 @ 3:37 pm


    average estimation by scientists is 1 cigarette equals 5 minutes of life – although it is the type of thing that is very hard to give a suitable answer for.

  9. Jesse Hamilton
    May 3rd, 2010 @ 6:47 pm

    I remember hearing (way back in the 90s) of a brand of smokes called simply “death” It was suggested that the light version could be called “slow death” but I don’t think they ran with that…

    As a veteran smoker I have to say that no packaging will ever convince a smoker to stop. It was the taxes and having a child that did it for me.

  10. Lovely Package
    May 3rd, 2010 @ 8:48 pm
  11. Jesse Hamilton
    May 3rd, 2010 @ 9:08 pm

    There ya go. There’s even a wikipedia page for them. 😉

  12. rayna michelle
    May 6th, 2010 @ 2:37 pm

    These would be so cool with younger smokers. Smokers with money would pay several dollars extra just to carry a pack of cigarettes this provocative too!

    Oh, especially with how into vampires the younger generation is now. Death is cool. This is a money-making design for in-your-face coolness right at the 18-21 year old level. And minors.

  13. A. Andrews
    May 7th, 2010 @ 4:39 am

    We’ve made it in “Reynolds and Reyner” about 2 years ago. I am not only one who took a part in creation of this concept. So please change the copyrights.

  14. Lovely Package
    May 7th, 2010 @ 6:51 am

    @Andrew: If you could provide us with the other credits we can update the post.

  15. kathleen
    May 11th, 2010 @ 11:22 am

    Wow, I like that cigarette box. Great idea.

  16. Andréa
    May 28th, 2010 @ 3:44 pm

    Fantastic! Unfortunately it is likely that some smokers find it funny packaging.

  17. Joshua
    February 1st, 2013 @ 7:26 pm


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