Lovely Package

Curating the very best packaging design


July 26, 2009 | 7 Comments


Country: New Zealand | Buy it

“It didn’t have to stand out on a supermarket shelf, because it would never be on one. We didn’t want it to stand out on a restaurant table either – even though it would most certainly be on one. We wanted it to compliment a table setting rather than dominate it. We believe the heroes of the table should be the wine and food, not the water bottle. So we kept the bottle short and fat and we kept it clean and simple. We wanted it to look as pure on the outside as it in fact was on the inside.”







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7 Responses to “Antipodes”

  1. Tina M.
    July 26th, 2009 @ 3:54 pm

    What font is the “antipodes” in?

  2. cri
    July 27th, 2009 @ 12:38 am

    mrs eaves?

  3. jacie
    July 27th, 2009 @ 1:43 pm

    mrs eaves was my immediate response. lovely indeed.

  4. anna
    July 27th, 2009 @ 4:02 pm

    cool. thanks for that font reference! (:

  5. wesley yendrys
    August 2nd, 2009 @ 1:34 pm

    just brilliant!

  6. enrique
    August 3rd, 2009 @ 10:28 am

    Is this Philosophy water?

  7. Steve
    December 10th, 2009 @ 3:12 am

    Buy Antipodes online at:

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Lovely Package

Curating the very best packaging design