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Student Work – Linn Gustafsson

October 26, 2009 | 11 Comments


Designed by Linn Gustafsson | Country: Sweden

“This was a project for a Japanese company who sells apples. The target group was young Japanese girls. I wanted to get a clean and modern feeling with the black color in different materials.”




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11 Responses to “Student Work – Linn Gustafsson”

  1. BWJ
    October 26th, 2009 @ 12:12 pm

    I hope this was designed to illustrate what NOT to do in packaging. What an unnecessary overuse of resources for something that’s naturally wrapped.

  2. bobo
    October 26th, 2009 @ 12:56 pm

    I like how you used the whole apple tree for the packaging. All that material for three apples?? really??

  3. Mark G
    October 26th, 2009 @ 5:52 pm

    This is absolutely beautiful! So beautiful it makes you almost forget how absurd it is to use this amount of resources to hold just three apples. Almost.
    Things are so easy in college, aren’t they.

  4. Chelsey
    October 26th, 2009 @ 10:06 pm

    oh, no, this is not ridiculous at all. i definitely need my APPLES giftwrapped in two layers of cardboard.

  5. Dr. Know
    October 27th, 2009 @ 1:00 am

    Do your homework on Aomori before you grasp the concept:

    “Aomori apple is the top brand in all over Japan. It is produced in Aomori prefecture where is the greatest product land of Japanese apple. And Aomori apples are exported to many countries for example Taiwan,Hong Kong,Thailand and etc. The apples are very useful mainly for the gift and holding a memorial service.”

  6. M
    October 27th, 2009 @ 6:14 am

    Stop whinging and whining, these apples sell for like 5 Euros a piece. And since they are that expensive it makes sense to have an elaborate package. Whether it be wih little or lots of material.

  7. BWJ
    October 27th, 2009 @ 9:31 am

    Why does the cost of something rationalize irresponsible design? Produce is exported all over the world, shipping three apples in a package the size of a shoe box is ignorant, no matter how “precious” they may be.

    Design is about solving problems, not creating pretty new ones.

  8. Giulia
    October 27th, 2009 @ 9:02 pm

    Overall, I think this seems forced. The package really overwhelms the actual apples and doesn’t do much to speak about their color, taste, or nutritional value. If this were for, say, chocolate, I could see it working a lot better.

    Specifically, it’s a shame that half of the apple remains hidden when the box is finally opened. Perhaps this package could have been executed using a clear or translucent material instead.

  9. victor
    October 28th, 2009 @ 2:34 pm

    For those who hasn’t been in Japan should calm down a little bit. Over there they threat fruit as it is gold, and its like someone said really expensive. So if it has a market for it why don´t design a package for it. Then there is a moral perspective on it, its not the most good thing for the environment. But in Japan everything is wrapped unnecessary many times.

    You people shouldn’t complain that much if the product was chocolate or something else thats are more expensive. But its a question of value for the product. So if the Japanese are willing to pay much for there fruit I don´t see any problems with this package.

  10. akrokdesign
    October 30th, 2009 @ 12:25 am

    “But in Japan everything is wrapped unnecessary many times.”

    so, you can make a change. why follow when you can lead.

  11. k
    November 7th, 2009 @ 3:34 am

    So many idiots on here. A part of knowing how to design the packaging of a product is understanding your target audience, its mentality, culture, preferences, etc. In Japan, a lot of products are sold in this way, which is something that a lot of Westerners don’t get.

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