“Input: Arla Foods, the leading dairy company in Scandinavia, wanted to reverse the trend of dropping milk consumption in Sweden.

“Output: A portable milk bottle that fitted the lifestyle of younger people on the go. (In collaboration with PriPac Design & Communication.)

“Outcome: Enabled Arla to compete with traditional lunch beverages, reach new target audiences, and generate plenty of publicity.”

Designed by Neumeister.