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Arla Milk – WWF Earth Hour

March 18, 2009 | 2 Comments


Designed by Milk | Country: Sweden | Fonts used: Futura

“Swedish advertising agency Milk has turned the classic white Arla milk carton black.

It is a campaign for WWF’s Earth Hour. A worldwide event encouraging people to raise environmental awareness by turning off the lights for one hour.”



2 Responses to “Arla Milk – WWF Earth Hour”

  1. carefornature
    March 19th, 2009 @ 6:13 am

    Thanks for promoting Earth Hour! Another way you can recruit people to the cause is by creating a Earth Hour group on Simply create a group about one action that you will commit to do for Earth Hour and recruit your friends, family, and co-workers to get involved in that action as well. When it comes to climate change, simple actions can make huge differences and Commit21 leverages social media to influence networks of friends, family, and co-workers. Check it out at

  2. Emmilie
    March 31st, 2009 @ 9:28 am

    This wasn’t ha hit. Looked awful irl. They should have made the milk black instead :D

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