Atelier LaDurance

by Chris Zawada
July 3, 2009
6142

“Atelier LaDurance is a small scaled, independent French denim label that has the passionate drive to make top crafted products. It develops limited runs at a traditional atelier in the south of France.

The Atelier LaDurance comprehensive visual identity. Packaging, labeling and point of sale items are designed purely from a practical point and they display the kind of logical simplicity you are likely to find deeply rooted into the French aesthetic of every day.

Like the repairkit: an emergency capsule that has been put together to an autonom-ous design with only off-the-shelf metal components. Manually assembled, one by one and attached to all Atelier LaDurance denim products with a keyring. Containing a thimble, 2 buttons and a piece of lining and a piece denim cloth.”

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