Lovely Package

Curating the very best packaging design

Aviva Organics

September 16, 2009 | No Comments


Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /nfs/c02/h06/mnt/28959/domains/lovelypackage.com/html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 1364

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /nfs/c02/h06/mnt/28959/domains/lovelypackage.com/html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 1364

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /nfs/c02/h06/mnt/28959/domains/lovelypackage.com/html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 1364

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /nfs/c02/h06/mnt/28959/domains/lovelypackage.com/html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 1364

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /nfs/c02/h06/mnt/28959/domains/lovelypackage.com/html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 1364

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /nfs/c02/h06/mnt/28959/domains/lovelypackage.com/html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 1364

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /nfs/c02/h06/mnt/28959/domains/lovelypackage.com/html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 1364

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /nfs/c02/h06/mnt/28959/domains/lovelypackage.com/html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 1364

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /nfs/c02/h06/mnt/28959/domains/lovelypackage.com/html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 684

Warning: Invalid argument supplied for foreach() in /nfs/c02/h06/mnt/28959/domains/lovelypackage.com/html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 691

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /nfs/c02/h06/mnt/28959/domains/lovelypackage.com/html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 684

Warning: Invalid argument supplied for foreach() in /nfs/c02/h06/mnt/28959/domains/lovelypackage.com/html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 691

aviva11

Designed by Stage | Country: United States

“Aviva Labs (AL), a sunless tanning solution manufacturer had a successful (non-organic) wholesale business. With an organic formula in the works AL wanted to extend sales to higher end retailers.

Challenge – Recognizing buyers’ reluctance to buy the AL consumer product a Rebrand was needed. The consumer marketing challenges:
• Communicating organic as luxury.
• Leveraging the health benefits of sunless tanners.
• Avoid the trashy stigma of sunless tanners.
• Maintain recognition of current buyers.

Strategy – Brand and Design strategy:
• Connect with informed consumers who want to look good through the concept of “Healthy Confidence”.
• Maintaining buyer recognition by renaming as “Aviva Organics”.
The communication of “Healthy Confidence“ and premium quality product was achieved by:
• Creating a minimal /confident design.
• Delivering sophisticated femininity with a pattern that is applied brandwide.
• Printing on the packaging interior to communicate quality.

Result
• The rebrand opened the doors to high-end spas increasing the number of monthly accounts by 132%.
• The increased trust of the Aviva Organics increased wholesale sales by an average of 22% per sale.
• The rebrand played a significant role in wining the Skin Magazine 2008 best skincare award.”

aviva2

Comments


Warning: count(): Parameter must be an array or an object that implements Countable in /nfs/c02/h06/mnt/28959/domains/lovelypackage.com/html/wp-includes/class-wp-comment-query.php on line 399

Your Comment





Lovely Package

Curating the very best packaging design


Sponsors