Lovely Package

Curating the very best packaging design

Back Label

May 24, 2010 | 3 Comments

Designed by Voice | Country: Australia

“Wineries will sell cleanskins to dump excess or unwanted wine stocks and do so to avoid the negative consequences of discounting their existing brands. With a price point of $5.99 AUD, Back Label wine competes in the cleanskin wine market. Due to the price point we were required to work with a extremely limited design and production budget.

The solution works on 2 levels, both of which utilise the brand name. As a front label, Back Label appears backwards, however when the bottle is rotated and the label becomes a back label, the brand name appears correctly. As the wine is consumed Back Label becomes clearer as the magnification decreases.”


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3 Responses to “Back Label”

  1. gamze
    May 24th, 2010 @ 12:16 pm

    so smart and impressive.

  2. saoi
    May 25th, 2010 @ 2:18 pm

    This solution would only work on white wines.

  3. Paul Kiernan
    May 31st, 2010 @ 2:02 am

    Hmm. What’s wrong with just putting a cartoon dog or something on the label? Surely an image of a stick dog wouldn’t have cost very much.

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Lovely Package

Curating the very best packaging design