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Bar Gelato

August 3, 2011 | 6 Comments

Designed by Bureau of Betterment & Substance | Country: United States

“When the digital agency Substance started working on branding for a new gelato product, I was psyched to be brought on board to create the logo and packaging components. I love food packaging projects, especially when you get to try the product for inspiration! The packaging was created for Naia Gelato’s new gelato-on-a-stick product that is being sold in high-end supermarkets in California and the Western US. The final solution was a slightly throwback feel meets sophisticated Italian soda fountain. Custom lettering for the logo was created for a handmade, crafted, boutique feel and small scalloped die cut labels were chosen to allow the product quality to shine through. Many, many, many bars of gelato were eaten throughout the duration of this project.”


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6 Responses to “Bar Gelato”

  1. Fanny Nordmark
    August 3rd, 2011 @ 11:50 am

    Beautiful work!

  2. Gio
    August 4th, 2011 @ 1:29 am

    Delicious! :)

  3. Jordan
    August 8th, 2011 @ 8:54 am

    I’ve been to Blue Bottle Coffee in San Francisco, and based on there coffee I can only imagine that this will be amazing!

  4. Malinee Saechee
    September 18th, 2011 @ 9:37 am

    Clever branding idea. Love it!

  5. Design Etiquette
    October 19th, 2011 @ 2:43 pm

    Lovely work!

  6. akrok design
    December 2nd, 2011 @ 9:51 am


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Lovely Package

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