Lovely Package

Curating the very best packaging design


October 25, 2011 | 8 Comments

Designed by Barbiturik | Country: France

In 2002 Rémy Hernandez had a life altering skateboarding crash which left him a quadriplegic. After a few years of rehabilitation and reflection he decided to stay focused on his passion of skateboarding by starting his own skate brand.


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8 Responses to “Barbiturik”

  1. Jeffrey
    October 25th, 2011 @ 5:34 pm

    The Laces // The Packaging // The POS : Fanfuckingtastic! Great example of seeing a gap in the market and making it your own. Hope they fly out of the shops.

  2. Richard Baird
    October 26th, 2011 @ 6:05 am

    Very innovative way of packing laces, really encourages closer inspection and collecting.

  3. Maryline
    October 26th, 2011 @ 6:39 am

    I love this! I don’t know if there is a market for cool laces but I don’t know anything about skateboard either. But I like that he identified an opportunity, a niche in what he loves to do and made not only a kickass product but a great packaging that comes with it. Love it when the packaging is relatively known to be used for other things…Test tubs :)

  4. Frederico Pulga
    October 27th, 2011 @ 8:53 am

    Revolutionary! As simply as that. Congratulations

  5. Selektor
    October 28th, 2011 @ 7:00 am

    Indeed, a very interesting approach! And it takes up minimum space on the shelf, while presenting the product in a very unique way.

  6. Felipe
    November 25th, 2011 @ 5:35 am


  7. Kevin Angeloni
    December 14th, 2011 @ 7:47 am

    It’s strange I’ve seen that somewhere right ?
    But I like 😉

  8. Kimberly
    April 14th, 2013 @ 5:31 pm

    Hey Kevin,

    You have seen this before. Some toy manufacturers have been using two liter pop bottle blanks to package their small science kits toys for ten years. The blanks (bottles before they have been heated and expanded to that familiar shape) look just like a bigger test tube. Your use for pencils was nice also. There is a company that markets their pencils to schools for fund raisers called “Smencils.” These are also in test tube like packaging to protect the smell part of “Smencils.”

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Lovely Package

Curating the very best packaging design