Designed by: PepsiCo Design & Innovation
Country: United States

Bassano Hard Soda

Bassano Hard Soda

Designed by Dossier Creative | Country: Canada

A new, vodka-based refreshment beverage inspired by classic Italian sodas of the 1920s, Bassano Hard Soda was developed to evoke the feel of Prohibition within a contemporary context. dossier created the name, proposition and look to communicate an integrated story that would be disruptive on shelf. The identity pays homage to the classic script logotypes of the era, while the closed 4-pack has a small window to reveal the bottles, alluding to something illicit and underground. The brand launched with two flavours, Lemon Sanguinelli and Raspberry Pomelo, which have less sweetness and carbonation than typical for the category, making them more appealing to sophisticated palates.

Bassano Hard Soda

Bassano Hard Soda

Bassano Hard Soda

Bassano Hard Soda

Bassano Hard Soda

Bassano Hard Soda

Get the latest packaging design inspiration in your inbox:

Popular designs

The Bra Guru

Most women are wearing the wrong size bra and that is a fact. The Bra Guru® is the first and only professional

Over the wave

This Kombucha originates in Lombok, Indonesia, where its paradise beaches attract hundreds of surfers eager to ride the waves. When you surf,

Far Out Bar

Description: Far Out Bar is a cutting-edge packaging design project created for High Life Farms’ macrodose THC chocolate bars. This project involved

Pure Persian Honey

When we look closely at honey packaging, they are almost all in the usual format, and the ultimate in creativity is that

Designed by: PepsiCo Design & Innovation
Country: United States

Bassano Hard Soda

Bassano Hard Soda

Bassano Hard Soda

Designed by Dossier Creative | Country: Canada

A new, vodka-based refreshment beverage inspired by classic Italian sodas of the 1920s, Bassano Hard Soda was developed to evoke the feel of Prohibition within a contemporary context. dossier created the name, proposition and look to communicate an integrated story that would be disruptive on shelf. The identity pays homage to the classic script logotypes of the era, while the closed 4-pack has a small window to reveal the bottles, alluding to something illicit and underground. The brand launched with two flavours, Lemon Sanguinelli and Raspberry Pomelo, which have less sweetness and carbonation than typical for the category, making them more appealing to sophisticated palates.

Bassano Hard Soda

Bassano Hard Soda

Bassano Hard Soda

Bassano Hard Soda

Bassano Hard Soda

Previous slide
Next slide

Explore more great package design

Get the latest on packaging design in your inbox: