Baxter Bravado

April 6, 2009 | No Comments

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“Why Bravado 2 and Bravado 3? The Company’s founder Baxter Finley first launched the original Bravado, a floral woodsy cologne in the early 1970’s, but the fragrance has since been retired for over 7 years. As part of Baxter’s expansion into the men’s lifestyle category, Jean-Pierre Mastey, Baxter’s current president, decided to re-introduce cologne into the line. Mastey appropriately named the new fragrances as an homage to the original cologne”

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