Bell TV

October 7, 2009 | 7 Comments

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“Packaging that brings out a full range of emotions.

Planning a creative strategy based on the concrete advantages Bell TV brings to consumers every day through its varied, entertaining offer. People were chosen to illustrate the range of emotions : surprise, enthusiasm, fear, pleasure, amazement etc.

Creating the new packaging for Bell’s television products, inspired by the completely new Bell brand platform, which takes its tone from simplicity, optimism and a friendly attitude toward clients.”

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Comments

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7 Responses to “Bell TV”

At Home with Kim Vallee
October 7th, 2009 @ 12:32 pm

It feels like déjà vu. You spoke of the same reliance on emotions for Via Roma.
http://lovelypackage.com/via-roma/
At Home with Kim Vallee
October 7th, 2009 @ 12:33 pm

I hit the submit button too fast. Sorry!
Having said that, the idea is well executed in both cases.
Paul Anthony Webb
October 7th, 2009 @ 8:51 pm

This is excellent design, I think I want 5.
Neil Martin
October 11th, 2009 @ 1:11 pm

Fantastic idea, but the 4th image in this post is quite disturbing. They can’t be her real eyes…
Gordon
October 12th, 2009 @ 9:14 am

there seems interesting, I choose 6 maybe..
Becky
October 14th, 2009 @ 8:21 am

Definitely a unique design! Although it’s a bit odd to be carrying around someone’s face, it will definitely catch people’s attention, and I believe that’s the whole point of effective marketing.
MK
March 24th, 2010 @ 9:58 am

unique design.. nice marketing
but bell TV suks!!!!!!!!!!!
gives you 80 channels that are useless.