Designed by: PepsiCo Design & Innovation
Country: United States

Big Belly Band

lovely-package-big-belly-band-5

Designed by Daniele Simonelli | Country: Italy

“Inspired by a tour inside the Guinness Factory in Dublin, during the Autumn of 2011 I started to brew my own beer with some friends of mine. Even though we didn’t have any knowledge of the art of home-brewing, step by step we learned the craft and started to produce some pretty nice beer. Our intent has never been to create a commercial beer, but a homemade and handcrafted one. We wanted to have fun while brewing and to create a beer to share among our families and friends. Following this vision, I designed a brand identity which reflect the handmade nature of our beer: the BBB beer is totally handcrafted, from the brewing to the label.”

lovely-package-big-belly-band-3 lovely-package-big-belly-band-1 lovely-package-big-belly-band-6 lovely-package-big-belly-band-4 lovely-package-big-belly-band-7 lovely-package-big-belly-band-2

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Motivational Sock Packaging: A Good Start to Your Day

Discover ‘Good Start’, a new sock brand designed to motivate. Each pack contains seven pairs of socks, each adorned with motivational quotes from famous personalities, intended to inspire a positive start to the day.

Designed by: PepsiCo Design & Innovation
Country: United States

Big Belly Band

lovely-package-big-belly-band-5

lovely-package-big-belly-band-5

Designed by Daniele Simonelli | Country: Italy

“Inspired by a tour inside the Guinness Factory in Dublin, during the Autumn of 2011 I started to brew my own beer with some friends of mine. Even though we didn’t have any knowledge of the art of home-brewing, step by step we learned the craft and started to produce some pretty nice beer. Our intent has never been to create a commercial beer, but a homemade and handcrafted one. We wanted to have fun while brewing and to create a beer to share among our families and friends. Following this vision, I designed a brand identity which reflect the handmade nature of our beer: the BBB beer is totally handcrafted, from the brewing to the label.”

lovely-package-big-belly-band-3 lovely-package-big-belly-band-1 lovely-package-big-belly-band-6 lovely-package-big-belly-band-4 lovely-package-big-belly-band-7 lovely-package-big-belly-band-2

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