Big Rock Brewery
August 14, 2010 | 2 Comments
Designed by Straydog Marketing + Design | Country: Canada
“To create an grass roots experience, the typography and illustrations were hand-drawn. We incorporated colours that have a fresh, organic quality accentuating the brewery’s commitment to being organic and local. Our strategic mandate was to capture the attention of consumers and give Big Rock Brewery’s line-up a consistent look and feel.”
Comments
2 Responses to “Big Rock Brewery”
Your Comment
Quick Navigation
Search
Follow Us
Categories
- Alcohol
- Athletics
- Automotive
- Beverage
- Books
- Confectionery
- Electronics
- Entertainment
- Fashion
- Food
- Health & Beauty
- Home
- Industrial
- Miscellaneous
- Office
- Recreation
- Sports
- Student Work
- Tobacco
- Toys
- Uncategorized
- Vintage
Archives
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
August 19th, 2010 @ 8:29 am
I really like this design. Its fresh and fun but not juvenile. I think it would have a nice shelf presence. I am from Alberta and some of the Big Rock packaging is vey poorly done (See their new brew Gopher Lager and its poorly executed typography and illustration at http://www.bigrockbeer.com/#/beer/gopher). This would be a modern change and create some needed consistency in the branding!
Was this a pitch to Big Rock or just an experimental project?
August 19th, 2010 @ 1:14 pm
Thanks Leah!