Lovely Package

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Big Rock Brewery

August 14, 2010 | 2 Comments

Designed by Straydog Marketing + Design | Country: Canada

“To create an grass roots experience, the typography and illustrations were hand-drawn. We incorporated colours that have a fresh, organic quality accentuating the brewery’s commitment to being organic and local. Our strategic mandate was to capture the attention of consumers and give Big Rock Brewery’s line-up a consistent look and feel.”

Comments

2 Responses to “Big Rock Brewery”

  1. Leah
    August 19th, 2010 @ 8:29 am

    I really like this design. Its fresh and fun but not juvenile. I think it would have a nice shelf presence. I am from Alberta and some of the Big Rock packaging is vey poorly done (See their new brew Gopher Lager and its poorly executed typography and illustration at http://www.bigrockbeer.com/#/beer/gopher). This would be a modern change and create some needed consistency in the branding!

    Was this a pitch to Big Rock or just an experimental project?

  2. Rachelle
    August 19th, 2010 @ 1:14 pm

    Thanks Leah!

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